The Thailand Yacht Show is extensively publicised through a varied and diverse mix of marketing methods and print and online outlets. By working with a comprehensive range of media, from advertising in the top yachting publications and international newspapers to gaining extensive press coverage in leading luxury lifestyle titles, the Show is widely promoted across both international and local stages.
Beyond print and online coverage, broadcast reach is also impressive. National and international television and radio interviews are secured, which provides coverage that is key to securing the attendance of UHNWI and HNWI visitors. Direct mails, e-newsletters and the promotion of the Show’s news via social media are all used to deliver the event’s message to the target audience.