PROMOTIONAL CAMPAIGN

The Dawn Festival Yangon 2018 will be supported by a four-month campaign with a marketing value of USD $1 Million.

TARGET MARKET

TARGET MARKET

  • 18 – 60 Year Olds
  • Male & Female
  • Professionals & Business People
  • General Community
  • Tourists
TV

TV

  • TV Myanmar
  • Myawaddy TV
  • Myanmar International
PRINT ADVERTISEMENTS

PRINT ADVERTISEMENTS

  • Local Dailies / Popular Magazines
  • ST Life
  • International Herald Tribune
  • Travel & Leisure Magazine
  • Expat Magazine
  • Bangkok Times
  • The Star Malaysia
  • Jakarta Post
  • In-flight Magazines
RADIO

RADIO

  • Shwe FM
  • Yangon FM
  • Mandalay FM
ONLINE

ONLINE

  • Facebook, Google! and Yahoo! - Targeting Myanmar, Singapore, Malaysia, Thailand, Indonesia, China, Hong Kong, India, Philippines
  • Ticketing Site Online
  • Channel NewsAsia Online
  • EDM to Databases
  • Festival & Partner Websites
OUTDOOR

OUTDOOR

  • Billboards - Strategic Locations Within Yangon
  • Banners / Flags - Strategic Locations Throughout Yangon City
FESTIVAL PRINT MATERIAL

FESTIVAL PRINT MATERIAL

  • 5,000 - Official Brochures
  • 100,000 - Flyers
  • 20,000 - Travel Packages Flyers - Distributed to Malaysia, Thailand, Indonesia, Shanghai, Hong Kong, India, Philippines and Brunei
  • Extensive Signage & Branding - All Festival Events
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