March 2017

Thailand took top honours once again at Asia's 50 Best Restaurants 2017
Asia's 50 Best Restaurants 2017
Bangkok, 21 February 2017

Gaggan retained its spot on the top of Asia's 50 Best Restaurants, sponsored by S.Pellegrino and Acqua Panna. With nine restaurants on the list, Thailand has cemented its position as one of Asia's finest dining destinations.

Gaggan Anand's eponymous restaurant became Asia's Best Restaurant and the Best Restaurant in Thailand for the third year in a row, while Nahm (no. 5), Isssaya Siamese Club (no. 21) and Eat Me (no. 31) all remained on the list. Bo.lan (no. 19) made a return to the coveted list, while no less than four restaurants – Le Du (no. 37), Sühring (no. 13), The Dining Room at The House on Sathorn (no. 36) and L’Atelier de Joël Robuchon Bangkok (no. 40) all made their debut.

The Asian sister to World's 50 Best Restaurants, Asia's 50 Best Restaurants has played an important role in promoting restaurants and food culture in Thailand and wider Asia. Held annually since 2013, Asia's 50 Best Restaurants is one of the highlights on the culinary calendar in Asia and the event attracts hundreds of chefs, restaurateurs and media from all over the world.

Asia's 50 Best Restaurants 2017 is sponsored by San Pellegrino and Acqua Panna who provided still and sparkling waters as well as their signature flavoured sodas. Guests at the event could enjoy freshly brewed coffee from Italian coffee brand LavAzza, beer from Peroni, wine from Penfolds and specially made cocktails with Thailand's Mekhong. For Mekhong, the partnership with Asia's 50 Best Restaurants is part of a strategy to reposition the popular spirit and cater to Thailand's increasingly sophisticated diners.

Other sponsors include Miele, Diners Club International and Aspire Lifestyles. The event was held at The House on Sathorn and the W Hotel Bangkok, and is held in collaboration with the Tourism Authority of Thailand.

The Sponsorship Experts, Paul Poole (South East Asia) Co., Ltd.
manages sponsorship and partnership marketing for Asia's 50 Best Restaurants. Paul Poole is a director of William Reed (Thailand) Co., Ltd., a joint venture between Paul Poole (South East Asia) Co., Ltd. and William Reed Business Media Ltd. to operate the awards in Thailand.

Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.

We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.


We have created a package of comprehensive commercial sponsorship and partnership programmes especially for Asia's 50 Best Restaurants 2017, please click:


Please contact us for more information: Tel./Fax: +66 2622 0605 – 7 Email: info@paulpoole.co.th