Promotion & PR
GAMES PROMOTIONAL CAMPAIGN
6th AIMAG Bangkok – Chonburi 2021 will be supported by an all-encompassing promotional campaign running in the build-up to the Games, during the Games and post Games. It covers:
PR & CONTENT
The PR campaign ensures wide coverage both during and after the Games and will feature:
- Features on the Games
- Online campaign of advertising, editorial, blogging and social media
- International and local news channels
ADVERTISING
A paid-for media campaign will include the creation of at least three (3) different creative themes, as directed solely by the OCA, with executions in the television, print, radio and internet media. The campaign will be executed to achieve the maximum regional and national impact in the lead up to the Games.
ONLINE - 6th AIMAG Bangkok – Chonburi 2021 marketing team will work closely with leading international industry web portals to reach subscribers and visitors through web advertising and targeted email campaigns.
ALL MEDIA - a media-wide (TV, RADIO, PRINT & ONLINE) advertising campaign will run in the build-up to the Games, during the Games and post Games. Currently being developed.
OUTDOOR - The Games will be supported by an outdoor poster campaign. Details currently being finalised.
OFFICIAL PROGRAMMES
Sponsors & Suppliers will be included in the Official Games Programme – available in hard copy and online.
YOUR OWN CAMPAIGN
As well as the Games PR campaign, all Sponsors & Suppliers will have rights to create their own PR and Advertising campaigns and associate with the 6th AIMAG Bangkok – Chonburi 2021 through this PR and advertising activity.
Sponsors & Suppliers can create content through, for example: Q&As with Athletes / Officials; Fun Challenges; Celebrity and Expert Speaker Features; Sponsor Village Highlights; Onsite Promotions; Press Conferences; and Charity Links.