Curious to learn more about what makes sponsorship work? Want to maximise your partnership marketing programmes? Sponsorship Part One and Part Two are for you!
Sponsorship Part One and Part Two are highly individualised and interactive training workshops designed for rights holders and brands who want to learn more about sponsorship and partnership marketing.
Sponsorship Part One is designed with rights holders in mind, helping them to understand various aspects of sponsorship and partnership marketing, including why brands sponsor and how best to incorporate rights into sponsoring brands' marketing strategies. Sponsorship Part Two is designed for brands, helping them to identify the best suitable sponsorships for their specific marketing objectives as well as maximise the benefits of sponsorship marketing.
Each training workshop is customised to suit the needs of its attendees, which have in the past included rights holders and brands in such varied sectors as sport, culture and arts, food and beverage, government, and charities to name but a few.
No sponsorship or partnership marketing campaign is the same and each brings with it varying benefits and opportunities. Therefore, relevant and up-to-date case studies will be presented during the training workshops to help rights holders and brands understand and learn more about their roles, opportunities and responsibilities in the sponsorship relationship. Attendees will walk away with specific tools to maximise the impact of sponsorship.
In keeping up to date with the newest scientific developments in the world of sponsorship, The Sponsorship Experts utilise PerforMind™, a provider of sponsorship software, which helps brands manage their sponsorship strategies. Through a scientific and objective approach of auditing the effectiveness of existing or planned portfolios, identifying opportunities, analysing competitor activity, and creating exploitation plans, PerforMind™ is a central part of The Sponsorship Experts' approach to defining sponsorship strategy.
Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.
We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.
Sponsorship Part One and Part Two enjoy the support and enthusiasm of the Thailand Convention and Exhibition Bureau, Sports Authority of Thailand, Tourism Authority of Thailand, Asia Sponsorship Association and Asia Sponsorship News.
