SPONSORSHIP (PART ONE) is an advanced one-day intensive and highly interactive training workshop for rights holders who want to unleash the power of sponsorship.

The workshop is designed to enable delegates to understand:

  • The power of sponsorship
  • Why brands sponsor
  • How to best present your rights as a central part of a brands marketing strategy

You will identify the opportunities within your own sponsorship opportunity and having done so unlock the potential for major support from both the public and private sectors.

As well as drawing from real-life examples through a series of case studies, the workshop will cover:

  • Commercial sponsorship and partnership marketing
  • Intellectual property marketing
  • Rights packaging principles and concepts

and demonstrate how these can be deployed to maximum effect.

SPONSORSHIP (PART ONE) is a practical, hands on experience in which delegates will be guided by experts in the development of strategies for the better understanding of sponsorship and how it can be integrated into many aspects of business.

DELEGATES WILL DEVELOP AN UNDERSTANDING OF

WHY BRANDS SPONSOR
  • Business needs
  • Intellectual property rights
  • Opportunity evaluation - maximising its value to business
  • Arts and sports case studies
  • Learning from other sponsorships
GETTING BRANDS TO BUY
  • Presenting the opportunity to maximum advantage
  • Developing rights lists
  • Advanced packaging techniques
  • Presenting the offer
  • Creating sales strategies
  • Selling to win/closing deals
CREATING SPONSORSHIP EXPLOITATION PLANS TYING TO BUSINESS OBJECTIVES
  • Using advertising and PR to exploit the sponsorship
  • Creating strategic alliances
  • The role of merchandising and licensing
  • Mobile and on-line exploitation
MAXIMISING THE USE OF GRANTED RIGHTS
  • Working with sponsors
  • Creating new rights
WORKING WITH BRANDS TO MEASURE THE EFFECTIVENESS OF THE SPONSORSHIP
  • Managing sponsors
  • Putting in place measurement processes
  • Building the sponsorship relationship - securing repeat sponsorship

SUPPORT MATERIALS AND ADVICE LINE

Each delegate will be given a workshop information pack as a take away reminder. All materials will be posted on-line for delegates to access post course.

Delegates will be able to call our advice line, which provides professional and qualified answers to areas that need clarifying post course.

ADVICE LINE: +66 2622 0605 - 7

COACH

PAUL POOLE - Founder, Managing Director and Chairman of Paul Poole (South East Asia) Co., Ltd.

Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.

We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.

GUEST SPEAKERS

The workshop will include a number of guest speakers from the world of sponsorship marketing from both the buy and sell sides.

VENUE

THE metro BY COMO, BANGKOK, located in the Central Business District, is one of the Thai capital's most unique and elegant event venues, not only modern and chic in design, the venues event spaces offer the latest technical facilities and break-out reception areas.
metropolitanhttp://www.comohotels.com/metropolitanbangkok/about

DATES/ITINERARY

TUESDAY 19 AND WEDNESDAY 20 SEPTEMBER 2017

09.00 - 09.30 Why are we here?
09.30 - 10.30 Business needs.
10.30 - 12.30 Developing and packaging rights. Getting brands to buy. Presenting the opportunity to maximum advantage. Advanced packaging techniques. Creating sales strategies. Closing deals.
12.30 - 13.30 With leading sponsorship lawyer and intellectual property rights expert key note speaker.
13.30 - 14.30 Using advertising and PR. Creating strategic alliances. The role of merchandising. Mobile and on-line exploitation.
14.30 - 16.30 Developing exploitation plans.
16.30 - 17.30 Working with brands to measure the effectiveness of the sponsorship. Securing repeat sponsorship.
17.30 - 18.00 Questions and answers.
18.00 - 20.00 With two senior keynote speakers from the world of sports sponsorship.

COST:

37,500 THB
incl.VAT

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