The workshop is designed to enable delegates to understand:
SPONSORSHIP (PART TWO) is aimed at anyone who is: considering; justifying; re–appraising; seeking; negotiating; implementing; exploiting and measuring sponsorship.
As well as drawing from real-life examples through a series of case studies, the workshop will cover:
SPONSORSHIP (PART TWO) is a practical, hands on experience in which delegates will be guided by experts in the development of strategies for the better understanding of sponsorship and how it can be integrated into many aspects of business.
Each delegate will be given a workshop information pack as a take away reminder. All materials will be posted on-line for delegates to access post course.
Delegates will be able to call our advice line, which provides professional and qualified answers to areas that need clarifying post course.
ADVICE LINE: +66 2622 0605 - 7
Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.
We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.
The workshop will include a number of guest speakers from the world of sponsorship marketing from both the buy and sell sides.
THE BY COMO, BANGKOK, located in the Central Business District, is one of the Thai capital's most unique and elegant event venues, not only modern and chic in design, the venues event spaces offer the latest technical facilities and break-out reception areas.
THURSDAY 21 AND FRIDAY 22 SEPTEMBER 2017
|09.00 - 09.30||Why are we here?|
|09.30 - 10.30||Business needs.|
|10.30 - 12.30||Sponsorship Assessment Matrix™ (SAM™).|
|12.30 - 13.30||With leading sponsorship lawyer and intellectual property rights expert key note speaker.|
|13.30 - 14.30||Using advertising and PR. Creating strategic alliances. The role of merchandising. Mobile and on-line exploitation.|
|14.30 - 16.30||Developing exploitation plans.|
|16.30 - 17.30||Working with rights holders to measure the effectiveness of the sponsorship. Securing repeat sponsorship.|
|17.30 - 18.00||Questions and answers.|
|18.00 - 20.00||With two senior keynote speakers from the world of sports sponsorship.|