March 2017

Commercial Sponsorship and Partnership Opportunities Now Available
TJ's True South 2018
Union Glacier, Antarctica to the South Pole, 2018

Be part of a once-in-a-lifetime opportunity as a team of adventurers set out on a 45-day, 1,200 kilometres expedition to the South Pole to place the Thai flag amongst the flags of only 19 nations that have completed the journey.

Two years from now a team of 10 Thai nationals will return from the trip of their lifetime, having successfully planted the Thai flag on the South Pole. Before then, they will have endured one of the most strenuous and challenging preparation and training programmes, designed to prepare them for the 1,200 kilometres expedition in minus 50 degrees from Union Glacier, Antarctica to the South Pole.

The 10 final explorers will have been cut down from some 15,000 expected applicants via a series of events and challenges, which will be broadcast on as well as Thai TV. The challenges include a 100 kilometres run, a boot camp, a 50 kilometres trail run, cross country skiing and workshops and training camps. The applicants will take EQ and IQ tests and learn how to deal with and survive in extreme climate, the science of nutrition, how to adapt internally and externally, basic first aid, the usage of important equipment and technology, as well as the required communication equipment for the entire journey to the South Pole. The challenges will take the participants to some of the most extreme corners of the world, including Canada, Japan and Nepal.

Lead by Thanathorn Juangroongruangkit, Executive Vice President of Thai Summit Group, TJ's True South 2018 aims to inspire Thai people to achieve their dreams. Registrations close on 15 of March 2017 and the challenge is open to all Thai nationals, regardless of who they are, what they do or where they come from. Each finalist will receive a prize of 1 million baht, which they may donate to a charity of their choice.

The Sponsorship Experts, Paul Poole (South East Asia) Co., Ltd.
will be managing sponsorship and partnership marketing for TJ's True South 2018. We have a number of commercial sponsorship and partnership opportunities available for brands and businesses wanting to integrate with this high profile expedition as well as many other opportunities to create bespoke events for your brand or business.

Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.

We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.

We have created a package of comprehensive commercial sponsorship and partnership programmes especially for TJ's True South 2018, please click:

Please contact us for more information: Tel./Fax: +66 2622 0605 – 7 Email: