As the first season under the leadership of Tony Basha comes to a close, Nakhonsi United Football Club takes stock and prepares for the upcoming season representing southern Thailand in Thai League 2.
The 2025/2026 season marks an important milestone: a full year under the leadership of Tony Basha, following his first completed campaign at the helm. Over the past season, Basha has laid the groundwork for a long-term transformation bringing structure, professionalism, and a clear footballing philosophy to the club.
With more than 20 years of experience in youth development and club management, Basha has focused his first year on building strong foundations. From refining coaching systems to introducing a more modern, European-influenced playing style, his approach emphasises discipline, development, and sustainability. At the same time, the club has remained connected to its Thai roots, ensuring that progress respects the culture and identity that define Nakhonsi United.
A key pillar of this evolution is the continued development of the club’s youth academy. Over the past year, significant steps have been taken to identify and nurture local talent, creating a pathway for young players to rise through the ranks and contribute at the professional level. The long-term goal remains to build a team powered by homegrown players capable of competing at the highest level of Thai football.
Off the pitch Nakhonsi United continues to grow its commercial footprint, tapping into Asia’s expanding football sponsorship market. New partnership opportunities remain a key focus as the club seeks to align with brands that share its vision for sustainable growth and long-term success.
Looking ahead, the ambition is firmly set on promotion to Thai League 1. With one season of progress behind them and a more cohesive squad in place, the Southern Dragons are looking ahead to a promising season on and off the pitch.
The Sponsorship Experts, Paul Poole (South East Asia) Co., Ltd.
will be managing sponsorship and partnership marketing for Nakhonsi United Football Club 2026/2027. We have a number of commercial sponsorship and partnership opportunities available for brands and businesses wanting to integrate with this high profile football club as well as many other opportunities to create bespoke events for your brand or business.
Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.
We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.
