Held during the annual Art Basel in Hong Kong, amfAR Gala Hong Kong 2020 is a golden opportunity for brands to place themselves in the middle of one of Asia’s most prestigious events and align themselves with one of the world’s leading and most recognised non-profit organisations dedicated to the support of AIDS research, HIV prevention, treatment education, and advocacy.
amfAR, The Foundation for AIDS Research, was founded in 1985 as a response to the rapid increase in cases of AIDS. Since then, the foundation has invested nearly USD550 million in its programmes and awarded more than 3,300 grants to research teams worldwide.
In addition to being one of the most lauded AIDS research organisations in the world, amfAR is widely known for its high profile fund raising events which attract A-list celebrities from a range of industries and sectors including the arts, industry, finance, and international society.
Over the past several years, amfAR Gala Hong Kong has been a highly anticipated part of the annual Art Basel Hong Kong when the city is teeming with international celebrities and high net worth individuals. Now in its sixth year, amfAR Gala Hong Kong is widely recognised as one of the city’s most successful charity events, having raised more than USD17 million. The 2019 amfAR Gala Hong Kong was held at the newly opened Rosewood Hong Kong, honouring entrepreneur and philanthropist Adrian Cheng with businesswoman Pansy Ho serving as Honourary Chair and performances by international recording artist Nicole Scherzinger and Chinese singer-songwriter Lay Zhang.
Funds raised at amfAR Gala Hong Kong support amfAR’s TREAT (Therapeutics Research, Education, and AIDS Training) Asia programme, which has been been improving HIV treatment and care throughout Asia Pacific for the past 17 years. The programme has played a key part in improving and make more accessible AIDS/HIV treatment in the region.
The Sponsorship Experts, Paul Poole (South East Asia) Co., Ltd.
will be managing sponsorship and partnership marketing for amfAR Gala Hong Kong 2020. We have a number of commercial sponsorship and partnership opportunities available for brands and businesses wanting to integrate with this high profile event as well as many other opportunities to create bespoke events for your brand or business.
Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.
We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.
