Paul Pednault, founder of Sponsorium International Inc., will be a guest speaker for Sponsorship Part Two on Thursday and Friday, 16 and 17 September 2021.
The founder of Sponsorium, one of North America’s largest sponsorship marketing agencies founded in 1987, Paul Pednault has decades of experience in commercial sponsorship and partnership marketing. He will be sharing that knowledge at Sponsorship Part Two, which will take place in Bangkok on Thursday and Friday, 16 and 17 September 2021.
Paul Pednault will present a session titled “Sourcing the right sponsorship that is right for you” using examples from his work experience. During the workshop, delegates will also learn how to incorporate PerforMind™, a scientific approach to selecting sponsorship criteria and sourcing a sponsorship, into their evaluations. Using an ABC framework (audit, benchmark and create), PerforMind™ offers a proven method to ascertain the 'best fit' of current and potential sponsorships.
Sponsorship Part Two is The Sponsorship Experts' training workshop designed for brands who want to maximise the power of sponsorship. The workshop is part of The Sponsorship Experts' training modules, with Sponsorship Part One being offered to rights holders who want to unleash the power of sponsorship. Delegates of Sponsorship Part Two may also wish to delve even deeper into the opportunities in sponsorship marketing with The Sponsorship Experts’ engagement and activation service, which uses PerforMind™ as a central part of it’s approach to defining sponsorship strategy. Learn more here.
The Sponsorship Experts are currently offering a super early bird promotion for both Sponsorship Part One and Part Two of 30 percent off for delegates registering before 25 December 2020 and an early bird promotion of 20 percent off for delegates registering before 26 March 2021. For more information, click here for Sponsorship Part One and here for Sponsorship Part Two.
Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.
We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.
