Sam Smith will play an intimate concert for amfAR guests

The pop superstar will perform at an exclusive fundraiser for the international AIDS charity on the private island of Koh Rang Noi on Saturday 11 January 2020.

Grammy Award-winning international superstar Sam Smith typically performs at stadiums in front of tens of thousands of adoring fans. But as the sun sets and the light fades over the Andaman Sea, Sam Smith will take the stage for an exclusive and intimate private concert.

The concert will take place on the serene private island of Koh Rang Noi, off Phuket, and is the centerpiece of Destination amfAR: The Thailand Experience 2020, a three-day fundraising event in support of AIDS research.

As a songwriter of storied significance, Sam Smith is interested in emotional transparency, plucking straight at the heart strings. “Always with my music I want it to be simple because I’m not trying to make something that only reaches a small amount of people,” Smith says. “I’m always going to be striving to be the pop artist of my dreams. Because pop music is what turns me on.”

Destination amfAR: The Thailand Experience 2020, the foundation’s first fundraising event in Thailand, is designed to highlight the foundation’s long-time presence in the Asia-Pacific region. As one of the world’s leading nonprofit organisations dedicated to HIV/AIDS research, amfAR is well known for its high-profile fundraising events that attract A-list celebrities and leading figures from the arts, industry, finance, and international society.

Destination amfAR: The Thailand Experience 2020 is one of amfAR’s worldwide marquee fundraising events, which range from intimate cocktail parties and store openings to art auctions and grand international galas. Brands have the opportunity to align themselves with one of the most recognised and respected foundations in the world, and reach an unmatched audience.

A number of packages are available for guests wishing to attend Destination amfAR: The Thailand Experience 2020. All packages include access to all events during the weekend including the welcome party, dinner and concert with Sam Smith at Koh Rang Noi, and the after party, as well as four nights’ stay at 5-star COMO Point Yamu, VIP Greeter service and fast-track upon arrival and departure, luxury airport transfers, and transportation to and from events.

The Sponsorship Experts, Paul Poole (South East Asia) Co., Ltd.
will be managing sponsorship and partnership marketing for Destination amfAR: The Thailand Experience 2020. We have a number of commercial sponsorship and partnership opportunities available for brands and businesses wanting to integrate with this high profile fundraising event as well as many other opportunities to create bespoke events for your brand or business.

Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.

We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.

We have created a package of comprehensive commercial sponsorship and partnership programmes especially for Destination amfAR: The Thailand Experience 2020, please click:

Please contact us for more information: Tel./Fax: +66 2622 0605 – 7 Email: