Bangsaen21 Half Marathon made history in July when it became the first road race in Thailand to be accredited with the IAAF Bronze Label Road Race. Together with Singapore Marathon, Bangsaen21 Half Marathon is the only race in ASEAN to receive the world class standard.
Awarded to MICE & Communication Co., Ltd. and Saensuk Municipality for the Bangsaen21 Half Marathon 2018, which takes place on 13-16 December 2018, the IAAF Bronze Label Road Race recognises high standard races that follow IAAF rules and regulations in areas such as organisation, security and medical services. Other criteria call for the Bronze Label race courses to be closed off to cars, to meet the measuring standards of the Association of International Marathons and Distance Races (AIMS), and to have full electronic timing used to generate the results.
The certification raises the bar for road races in Thailand and puts Bangsaen21 Half Marathon on the map amongst some of the best road races in the world. It is also likely to attract more international participants. Rut Jiroajvanichakorn, Managing Director, MICE & Communication Co., Ltd. says: “We intended to raise the standard of running events in Thailand to be world-class. Therefore, Bangsaen21 Half Marathon has been organised under the concept “The Finest Running Event Ever”. We would like runners from around the world to experience the feeling of running in Thailand once in their life time.”
According to Mr. Jiroajvanichakorn, the certification process took around two years to complete and was a joint effort between government and private sectors, various associations and federations such as the Athletic Association of Thailand (AAT), Chonburi Province, Saensuk Municipality and major hospitals.
Bangsaen21 Half Marathon 2018 will take place from 13-18 December 2018. Now in its fourth year, the event has been awarded “Best Half Marathon” in Thailand for three consecutive years, with more than 13,000 participants in the 2017 event.
The Sponsorship Experts, Paul Poole (South East Asia) Co., Ltd.
will be managing sponsorship and partnership marketing for Bangsaen21 Half Marathon 2018. We have a number of commercial sponsorship and partnership opportunities available for brands and businesses wanting to integrate with this high-profile event as well as many other opportunities to create bespoke events for your brand or business.
Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.
We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.
