Founded in 2004 by veteran international marketing consultant Paul Poole, we are an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.

We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.

We offer rights holders a full service and packaging product, providing advice on packaging, sales, management and marketing communications programmes. More specifically, we help rights holders understand why brands sponsor and partner, how to position sponsorship opportunities to attract sponsors and partners, and how to leverage sponsorship to improve the overall quality of the property. We assist in the development and distribution of sales materials, source sponsors and partners, develop sales targets and manage negotiation and contracts.

We offer brands an extensive engagement and activation service, helping them throughout the sponsorship process, from researching sponsorship opportunities, conducting sponsorship audits, developing market activity reports, managing sponsorship opportunities, negotiating rights, and measuring sponsorship effectiveness through qualitative and quantitative analysis.

Once a year, we conduct two training workshops aimed at rights holders and brands respectively, helping them understand and practice all aspects of commercial sponsorship and partnership marketing.

In addition, we offer Marketplace, a platform for rights holders to promote their commercial sponsorship and partnership opportunities in a forum frequented by influential decision makers and influencers in sponsorship.

Under the umbrella of The Sponsorship Experts, we also sell limited edition “SHOW ME THE MONEY!” tees, hoodies, caps, and coolers inspired by the cult classic Jerry Maguire. All proceeds from the sale of these are donated to non-profit organisations focusing on youth development in Thailand.

Last but certainly not least, our subsidiary Asia Sponsorship News (ASN), the leading market intelligence service for the sponsorship industry in Asia, distributes independent news, analytics and insights on a subscription basis, with a bespoke consultancy and training service.

ASN has been instrumental in the continued success of the sponsorship industry in Asia through its unrivalled data set of over 270,000 commercial sponsorship and partnership marketing deals in Asia which has allowed sponsorship professionals to trade faster and more efficiently, in an environment of greater transparency.

Please contact us for an introduction to the ASN team.

We charge fees, based on daily rates, and success commissions.

Please note in an effort to show our support to the important work done by non-profit organisations, we offer our products, services and annual training workshops, incl. Marketplace, at cost price to non-profit organisations.

As professionals and market leaders in commercial sponsorship and partnership marketing we command professional fees and success commissions for our various products and services. Our partial packaging product is our entry level; we never work on a commission-only basis.

Because we are experts at what we do. We live and breath sponsorship 24/7 365.

Rights holders can rest assure they are getting the best advice allowing them to structure their rights in a way that attracts the best return from sponsors and partners.

Because we are experts at what we do. We live and breath sponsorship 24/7 365.

Our consultancy ensures brands invest in the right sponsorships for the right reasons, improving the effectiveness of investments in sponsorship and thereby giving a stronger return for their business.

80% of our work is in sports, 20% is in non-sports incl. arts, entertainment and MICE (meetings, incentives, conventions and exhibitions) to name just a few.

We are pleased to invite athletes to join The Sponsorship Experts’ private influencer network on the Sportskred social media sponsorship platform.

Using a new technology and specially developed algorithm, Sportskred allows athletes and rights holders to tap into a huge social media audience and monetise their following with sponsored content. The algorithm provides ongoing valuation and demonstrates value to sponsors with integrated audience data and post campaign analytics to measure ROI.

Please contact us for an invitation to join The Sponsorship Experts' private influencer network, download the Sportskred app, connect all your social media channels and start engaging with relevant sponsors.

We guarantee our outputs and are very pleased to report that our client ROI (return-on-investment based on professional fees and success commissions received) is an average 8:1 across our current roster of opportunities. However, we do not guarantee the delivery of sponsors/partners.

This really depends on the individual sponsor/partner. However, we recommend a minimum six-months sales campaign/lead-time.

This really depends on the individual sponsor/partner. However, we recommend 70% on signature of the sponsorship/partnership agreement with the further/final 30% being paid within 30-days post event etc.

We develop official supplier and media partner packages where a VIK (value-in-kind) investment of goods/services can be made instead of money.