Unleash the power of sponsorship
with our tailor-made interactive training workshops.

Paul Poole (South East Asia) Co., Ltd. presents
Sponsorship Part One and Part Two
The Metropolitan by COMO, Bangkok, 19-20 and 21-22 September 2017.

Organised by Paul Poole (South East Asia) Co., Ltd. since 2005, Sponsorship Part One and Part Two are tailor-made interactive training workshops for rights holders and brands who want to maximise the power of sponsorship and partnership marketing.

Sponsorship Part One and Part Two are designed in order to give rights holders and brands a better understanding of sponsorship and partnership marketing. The workshop is divided into four one-day intensive and highly interactive training workshops, with Part One geared towards rights holders and Part Two catering to brands.

Sponsorship Part One is designed to enable rights holders to understand why organisations sponsor and how best to present their rights as a central part of a sponsor's marketing strategy. The workshop will help delegates identify opportunities in their own businesses in order to benefit from major support from both the public and private sector. Through a number of case studies and guest speakers, the workshop will cover sponsorship marketing, intellectual property marketing and rights packaging principles and concepts, and delegates will develop an understanding of why sponsors sponsor, how to get sponsors to engage, and how to tie in business objectives with sponsorship exploitation plans. Delegates will also be given tools to measure the effectiveness of the sponsorship.

Sponsorship Part Two is designed for brands who want to understand the power of sponsorship. It enables delegates to find the sponsorship that best fit their marketing needs as well as maximise the benefits sponsorship can bring to their business. The workshop is aimed at anyone who is considering, justifying, re-appraising, seeking, negotiating, implementing, integrating, exploiting and measuring sponsorship and it will cover areas of research and development, strategy and execution. Delegates will also learn how to maximise the use of granted rights and better measure the effectiveness of the sponsorship.

Delegates at Sponsorship Part One and Part Two will be given an information pack to take away from the workshop as well as access to an advice line, which provides professional advice and answers to areas that need clarifying post workshop.

Sponsorship Part One and Part Two are two separate, one-day workshops, held at The Metropolitan by COMO, Bangkok. The workshops start at 9:00 and end at 18:00 with evenings drinks. Previous years have sold out but places are still available for Sponsorship Part One and Part Two in September 2017.

In an effort to show its support to the important work done by non-profit organisations, Paul Poole (South East Asia) Co. Ltd. is offering places at Sponsorship Part One and Part Two at cost price to non-profit organisations. The aim is to make the workshops available to a wider range of rights holders for the benefit of their stakeholders.

Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.

We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.

Sponsorship Part One and Part Two enjoy the support and enthusiasm of the Thailand Convention and Exhibition Bureau, Sports Authority of Thailand, Tourism Authority of Thailand, Asia Sponsorship Association and Asia Sponsorship News.

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