SEPTEMBER 2018

With the rise in crypto-currencies,
how far are we from mass adaptation in the sponsorship industry?

Yachtside Charter, an acclaimed charter company under Yachtside Group, has signed with Aditus, the world’s first luxury access platform for crypto-affluents, to become one of the first yacht charter companies in the world to accept crypto-currencies.

Yachtside Charter customers can now pay for their yacht charter using Aditus tokens as well as other crypto-currencies such as Bitcoin and Ethereum. The charter company, which is part of Yachside Group, an acclaimed company specialising in sales of new and pre-owned yachts, charter and yacht management with offices in Monaco, Mallorca, Singapore and Phuket, is one of the most innovative in the market, having introduced a single-click platform that allows customers to compare, book and manage yacht charters.

Speaking on the partnership, co-founder and CEO of Yachtside Charter, Anthony Brisacq explained: “The implementation of Aditus Pay fulfills a gap that enhances our website’s capabilities as it allows our users to have the option to instantly charter yachts with cryptocurrencies and we are excited to serve this growing community of crypto-affluents.”

The rise in crypto-currencies in recent years has seen the creation of so-called crypto-millionaires and according to some observers, it is only a matter of time before luxury brands starts to accept crypto-currencies. With banks and governments slowly starting to react to and regulate crypto-currencies, many believe 2019 will mark the beginning of mass adaptation. However, others point to challenges in the user experience, infrastructure, abstractness, and market volatility as reasons why crypto-currencies are still far from mainstream – and may never get there.

Football club Arsenal created waves in the sponsorship industry in January this year when it became the first major sporting team to sign a crypto-currency sponsorship deal for an undisclosed value. The deal with US crypto-currency CashBet saw the Premier League club promoting the firm’s initial coin offering (ICO) at the 60,000-seat Emirates Stadium.

Vinai Venkatesham, Arsenal’s Chief Commercial Officer, said about the deal: “We are pleased to welcome CashBet Coin as our partner. We are looking forward to working with CashBet Coin as they launch their new cryptocurrency.”

According to Paul Poole, Founder, Managing Director and Chairman of Paul Poole (South East Asia) Co., Ltd., crypto-currencies represent unique opportunities in the sponsorship landscape. “While we have yet to see mass adaptation, I believe we are going to see a lot more sponsorship deals involving crypto-currencies in the years to come. We are looking into accepting crypto-currencies for our own products and services in the future and I am certain some of our clients will start to accept them for sponsorships and partnerships as well.”

Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.

We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.



Please contact us for more information: Tel./Fax: +66 2622 0605 – 7 Email: info@paulpoole.co.th