A new fixture is coming to Asia's fashion calendar. Asia Swim Week 2028 will launch in Phuket, in February 2028, marking the founding edition of The Swim Weeks, an international series of destination-led swim and resort fashion events also set to include Bodrum, Cape Town, Dubai and Rio.

The event will be staged at Kalido, Phuket's only dedicated oceanfront event venue, set against panoramic views of the Andaman Sea. The launch programme centres on a single, concentrated day of eight professionally produced runway shows, running hourly from 1pm to 9pm, presenting swimwear and resort fashion brands alongside regional and international talent, sponsors, VIP guests, media and cultural influencers.

Beyond the runway, organisers are planning a private yacht party bringing sponsors, partners, talent and VIP guests together on the water for hospitality, networking and content, plus an off-site fashion walk designed to generate a standout visual moment in one of Phuket's landmark locations. The event is built specifically for high-impact photography, film and social content.

Casting is already underway, with more than 200 model prospects in the pipeline, drawing on Thai pageant and local talent, wider Asian talent, and selected international models. The week is being positioned not just as a live fashion show but as a media and content property in its own right, with plans for runway films, short-form video, hero photography and talent portraits designed for distribution before, during and after the event.

The audience is expected to include fashion brands, buyers, media, creators, influencers, and Phuket's pageant and cultural community, reflecting the organisers ambition to establish Asia Swim Week as a genuine fixture on the international swim and resort fashion calendar from its very first edition.

The Sponsorship Experts, Paul Poole (South East Asia) Co., Ltd.
will be managing sponsorship and partnership marketing for The Swim Weeks | Asia Swim Week 2028. We have a number of commercial sponsorship and partnership opportunities available for brands and businesses wanting to integrate with this high profile event as well as many other opportunities to create bespoke events for your brand or business.

Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.

We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.