Paul Poole (South East Asia) Co., Ltd. is pleased to announce new dates for our annual sponsorship workshops, Sponsorship Part One and Part Two, taking place at the COMO Metropolitan Bangkok in September 2026.
Held annually for more than two decades, these highly regarded workshops remain the only specialised sponsorship and partnership marketing training sessions of their kind in Thailand. Known for selling out well in advance, they continue to attract senior professionals from some of the country’s most influential rights holders and brands.
Sponsorship Part One will be held on Tuesday 8 and Wednesday 9 September 2026. This one-day interactive programme is designed for rights holders who want to fully unlock the value of sponsorship. The workshop explores the power of sponsorship, what motivates brands to invest, and how to package and present rights in ways that deliver maximum results.
Sponsorship Part Two will take place on Thursday 10 and Friday 11 September 2026. Specifically created for brands, this workshop equips participants with practical tools to identify the right sponsorship opportunities, measure returns, and integrate sponsorship into broader marketing strategies. Delegates will also gain valuable insights into negotiation and activation best practices.
Both workshops combine engaging presentations with real-world case studies, providing participants with proven strategies that can be applied immediately. Attendees receive a comprehensive workshop pack along with access to a suite of online resources, ensuring the learning continues long after the sessions conclude.
The workshops typically sell out well in advance so participants are encouraged to register early. The Super Early Bird rate is available until 31 December 2025, while the Early Bird rate runs until 31 March 2026. With limited seats and strong demand each year, early booking is essential.
Delegates can book directly on our website by clicking here for Sponsorship Part One and here for Sponsorship Part Two.
Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.
We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.
