The Sponsorships Experts’ popular sponsorship training workshops return to COMO Metropolitan Bangkok in September 2027. Sponsorship Part One runs on Tuesday 7 and Wednesday 8 September, followed by Sponsorship Part Two on Thursday 9 and Friday 10 September. Save the dates now.
The workshops are built as a pair, one for each side of the deal. Part One is for rights holders who want to unleash the power of sponsorship. Delegates learn why brands sponsor, how to present their rights as a central part of a brand's marketing strategy, and how to package, price and sell them, from developing rights lists to closing deals. The day also covers exploitation plans, measurement and securing repeat sponsorship.
Part Two is for brands. It is aimed at anyone considering, justifying, re-appraising, seeking, negotiating, implementing, exploiting or measuring sponsorship. The programme covers sponsorship audits and market activity reports, including sector and competitor analysis, and introduces PerforMind™, a scientific approach to selecting sponsorship criteria and sourcing the right property. Delegates also look at negotiating rights and contracts, exploiting sponsorship through sales promotions, direct marketing, PR and advertising, and measuring effectiveness.
Both workshops are practical, hands-on and highly interactive, drawing on real-life sports, arts, entertainment and MICE (meetings, incentives, conferences and exhibitions) case studies and guest speakers from both the buy and sell sides of sponsorship. Lunch features a keynote from a leading sponsorship lawyer and intellectual property rights expert, and the day closes with evening drinks alongside two senior keynote speakers from the world of sports, arts, entertainment and MICE sponsorship. Led by Paul Poole, founder of the consultancy, each delegate receives an information pack, online access to all materials after the course and an advice line for follow-up questions.
Each workshop is priced at 37,500 THB including VAT. Book by 31 December 2026 using promo code PP(SEA)CL30 and the super early bird rate takes 30 percent off, bringing the fee down to 26,250 THB. An early bird rate of 20 percent off (30,000 THB) follows until 31 March 2027, using code PP(SEA)CL20.
Delegates can book directly on our website by clicking here for Sponsorship Part One and here for Sponsorship Part Two. Book your tickets before 30 June 2026.
Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.
We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.
