NOVEMBER 2022

Commercial Sponsorship and Partnership Opportunities Now Available
BITEC Buri 2023-2026
Bangkok, 2023-2026

BITEC Buri is a large-scale mixed-use development that offers a wide range of lifestyle activities for people in the Sukhumvit-Bangna area and the wider Bangkok Metropolitan area. Evolving from one of the largest MICE venues in Southeast Asia, previously known as BITEC, the future programmes under BITEC Buri will also consist of work, live, and play aspects with a belief that these are the key components to sustainably promote healthy city living on a daily basis.

Opened in 1997, BITEC has become an internationally recognised venue for MICE events in Bangkok, offering comprehensive facilities to support a wide range of events and exhibitions from large trade shows such as INTERMACH, METALEX, PROPAK ASIA, GFT Expo, and COSMEX, to consumer shows such as TFBO, TRAFS, Thailand Coffee, Tea & Drinks, Pet Expo, and covering conventions, congresses and concerts. Its prime accessibility, state-of-the-art facilities and professional service teams make it one of the most sought-after venues in Asia.

As a new concept, BITEC Buri is expanding its services and facilities to become a multi-purpose complex, extending its scope from the MICE industry to include office, retail, sports and entertainment, outdoor living and food and beverage. BITEC Buri will function as a one-of-a-kind venue for wholesome city living.

Thailand has a long and proud MICE history. Ever since the first exhibition in the country at Sanam Luang on 26 April 1882, Thailand has invested resources into creating today's multimillion dollar industry. In 2021, the Thai government resolved to make 26 April National MICE Day, and on 26 April 2022, 140 years after the first exhibition, the day was marked for the first time to commemorate the value and importance of the MICE industry.

The Sponsorship Experts, Paul Poole (South East Asia) Co., Ltd.
will be managing sponsorship and partnership marketing for BITEC Buri 2023-2026. We have a number of commercial sponsorship and partnership opportunities available for brands and businesses wanting to integrate with this prestigious venue as well as many other opportunities to create bespoke events for your brand or business.

Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.

We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.


We have created a package of comprehensive commercial sponsorship and partnership programmes especially for BITEC Buri 2023-2026, please click:


Please contact us for more information: Tel./Fax: +66 2622 0605 – 7 Email: info@paulpoole.co.th