Paul Poole (South East Asia) Co., Ltd. is proud to announce its appointment as special advisor to the Sports Authority of Thailand.
The Sports Authority of Thailand has appointed Paul Poole (South East Asia) Co., Ltd. as a special advisor. The company will advise the Sports Authority of Thailand on commercial sponsorship and partnership marketing in order to grow revenues from new and existing sponsors as well as source new sponsors. Paul Poole (South East Asia) Co., Ltd. has in the past conducted bespoke training workshops with the Sports Authority of Thailand, designed to maximise the power of sponsorship and partnership marketing.
With the market for sport tourism growing rapidly in Asia and the region hosting more high profile events, the coming years represent a great opportunity for the Sports Authority of Thailand to promote Thailand as a world-class sports tourism destination. With USD229 million spent on sponsorship in 2014, Thailand is the 6th largest market for sponsorship spend in Asia, representing 4.9 percent of all spend in Asia in 2014. The country is the second strongest market in Southeast Asia in overall size, just behind Malaysia at USD239 million. Spend on sports related events has grown significantly from 2013 to 2014, thanks in part to the Sports Authority of Thailand securing the Asian Beach Games.
The Sponsorship Experts, Paul Poole (South East Asia) Co., Ltd.
will advise the Sports Authority of Thailand on various aspects of commercial sponsorship and partnership marketing including rights issues, identifying new opportunities and understanding the market for sports tourism in Thailand and beyond. A number of commercial sponsorship and partnership opportunities will be available for brands and businesses wanting to integrate with this esteemed governing body.
Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.
We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.
