Thailand International Boat Show is preparing for another edition of the growing marine and lifestyle event in Phuket. The 2027 edition is set to further strengthen its role as a meeting point for the regional yachting industry, tourism sector and luxury brands.

Thailand International Boat Show continues to position Thailand as an important destination for marine tourism in Southeast Asia, bringing together yacht manufacturers, marina operators, tourism businesses, property developers and premium lifestyle companies. Now in its fifth year, the show is designed not only for industry professionals, but also for consumers interested in boating, waterfront living and high-end travel experiences.

The upcoming 2027 edition is expected to build on the momentum of previous years, with exhibitors and visitors from across Asia and beyond. At the heart of the show is Phuket Yacht Haven Marina with its world-class facilities and services. Phuket remains central to the show’s identity due to its established marina infrastructure, international tourism appeal and reputation as one of the region’s leading boating hubs.

Visitors can expect a variety of networking activities, hospitality programmes and social events aimed at encouraging business connections between international and regional participants. Organised by JAND Events, attendees can expect a bigger show than ever before: more than 100 exhibitors on more than 10,000 square metres of exhibition space, and 60 yachts on display both in water and on land. More than 6,000 attendees are expected during the four-day event, which is also packed with a variety of on-land events and networking opportunities.

Once again, the show will also include the Thailand Yachting Conference, held at The Slate on 13 January, featuring keynote speeches from industry leaders as well as presentations and panel discussions tackling the industry’s hottest trends and topics.

Thailand International Boat Show supports Thailand’s wider tourism and marine industries by attracting international attention and encouraging investment in yachting infrastructure and related businesses. The show also reflects broader growth in Asia’s leisure marine market, where interest in yacht tourism and luxury travel experiences has continued to expand in recent years.

With Phuket continuing to attract international visitors and marine tourism operators, Thailand International Boat Show is aiming to further establish itself as a long-term platform for business development, tourism promotion and regional industry networking.

The Sponsorship Experts, Paul Poole (South East Asia) Co., Ltd.
will be managing sponsorship and partnership marketing for Thailand International Boat Show 2027. We have a number of commercial sponsorship and partnership opportunities available for brands and businesses wanting to integrate with this high profile luxury lifestyle event as well as many other opportunities to create bespoke events for your brand or business.

Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.

We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.