Get 20 percent off Sponsorship Part One and Part Two by booking your early bird tickets before 31 March 2026.
Sponsorship Part One and Part Two are advanced, one-day intensive training workshops designed to unlock the full potential of sponsorship for both rights holders and brands. Highly interactive and practical in format, the workshops combine expert guidance with real-world case studies to deliver actionable insights and strategies.
Sponsorship Part One is tailored for rights holders seeking to better understand and monetise their sponsorship assets. The workshop explores the power of sponsorship, why brands invest in it, and how rights can be positioned as a core component of a brand’s marketing strategy. Delegates learn how to identify untapped opportunities within their own properties and unlock meaningful support from both public and private sectors. Key areas of focus include commercial sponsorship and partnership marketing, intellectual property marketing, and the principles of effective rights packaging, all demonstrated through practical application.
Sponsorship Part Two is designed for brands looking to maximise the value sponsorship can bring to their business. Aimed at professionals who are considering, justifying, negotiating, implementing, or measuring sponsorship, the workshop provides a comprehensive framework from research through to execution. Topics include sponsorship audits, market and competitor analysis, strategic sponsorship selection using a scientific approach, contract negotiation, activation through marketing and communications, and measuring effectiveness through qualitative and quantitative methods.
Together, both workshops provide a hands-on learning experience that equips delegates with the knowledge, tools, and confidence to integrate sponsorship effectively into broader business and marketing strategies, driving stronger partnerships and measurable results.
Delegates can book directly on our website by clicking here for Sponsorship Part One and here for Sponsorship Part Two. Book your tickets before 31 March 2026 to receive 20 percent off.
Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.
We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.
