Asia Sponsorship News (ASN) is Asia's premier platform for comprehensive analysis, news, and insights into sponsorship and brand partnership marketing across the region and beyond.
Established by seasoned media professionals, ASN addresses the need for in-depth understanding within Asia's dynamic sponsorship industry. The platform was purchased by Paul Poole (South East Asia) Co., Ltd. in 2022 to support its continued growth and add an intelligence service to Paul Poole (South East Asia) Co., Ltd. growing operations.
Over the past 15+ years, the ASN Index has monitored over USD150 billion in sponsorship expenditures and documented more than 290,000 deals throughout Asia. Notably, during this time, sponsorship spending has been increasing at a faster rate than traditional media expenditures, as brands recognise the advantages of engaging audiences through sponsorship and brand partnerships.
ASN provides weekly newsletters featuring the latest sponsorship deals in Asia, along with industry insights and perspectives. Their brands and rights holder directories include over 27,500 contacts to decision-makers across the region, and they offer tailored services such as consulting, reports, lead generation, training, and rights evaluation.
In addition, with the sponsorship of Paul Poole (South East Asia) Co., Ltd., ASN regularly researches and publishes specialised reports on the sponsorship landscape within specific markets or sports, or in-depth reporting and analysis on sponsorship deals in the region.
The Premium Tools section on the ASN website offers an analytics dashboard with deal listings and a brand directory. A sophisticated search engine enables Premium subscribers to utilise these tools for sales and lead generation. For instance, a European football team can identify suitable sponsors for specific rights using the ASN Index and its advanced search capabilities.
Annually, the ASN Index tracks approximately USD10 billion in sponsorship deals in Asia, with 60 percent pertaining to the sports sector.
We encourage everyone to go to asiasponsorshipnews.com to browse the site and explore all the tools and services.
ASN is operated by Asia Sponsorship News Co., Ltd. a subsidiary of Paul Poole (South East Asia) Co., Ltd.
Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.
We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.
