On a mission to raise awareness about sustainability and plant-based foods, Root The Future is a community-building content platform and consultancy for all things sustainability. A content-production agency as well as an organiser of large-scale, impact-driven events, Root The Future is a valuable resource for both individuals and businesses.
With an aim to better understand the market for sustainable foods, Root The Future gathers data from content and events to guide local and international companies looking to engage with target consumers in the region.
Launched in May 2020, in the middle of the coronavirus pandemic, Root The Future has already garnered a loyal following of more than 15,000 people, the majority of whom are based in Thailand. Past events include various community-building activities that encourage consumers and restaurants to adopt more environmentally friendly practices such as offering more plant-based dishes, or educating consumers about the benefits of incorporating more vegetables into their diets.
For example, the Plant-Based Food Awards 2020 was designed to promote plant-based restaurants in Thailand and create an incentive for non-vegetarian restaurants to offer more plant-based options. More than 12,000 people voted in the span of six weeks, generating more than 6,000 unique email addresses and reaching 2.7 million people.
Apart from events, Root The Future also provides regular content to their community, including a monthly newsletter, written articles on the website, food photography and videos highlighting various campaigns or sustainable practices, or educating viewers about a certain topic or inspiring them to try new recipes in the kitchen.
The group has a number of exciting events planned for this year and next, including collaborating with existing delivery apps to include an entirely vegan section on their platforms; Root The Future Plant-Based Takeover, an initiative in collaboration with The Commons to turn all the restaurants in the building plant-based over the weekend during the Vegetarian Festival; and the Run For Climate Half Marathon to name but a few.
The Sponsorship Experts, Paul Poole (South East Asia) Co., Ltd.
will be managing sponsorship and partnership marketing for Root The Future 2021/2022. We have a number of commercial sponsorship and partnership opportunities available for brands and businesses wanting to integrate with this high profile organisation as well as many other opportunities to create bespoke events for your brand or business.
Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.
We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.
