Bookings for Sponsorship Part One and Part Two annual training workshops from 8-11 September this year are closing on 30 June 2026.
Sponsorship Part One is a one-day, highly interactive training programme designed for rights holders who want to unlock the full value of sponsorship. The workshop focuses on helping participants understand how sponsorship works, why brands invest, and how to position and package rights effectively as part of a broader marketing strategy. It combines expert-led teaching with real-world case studies to show how commercial sponsorship, partnership marketing, and intellectual property rights can be structured and sold for maximum impact.
Participants learn practical skills in developing sponsorship packages, creating sales strategies, and presenting opportunities to attract brands. The course also covers how to exploit sponsorship through PR, advertising, licensing, and digital channels, as well as how to measure success and build long-term sponsor relationships. People should attend to gain practical tools, industry insights, and strategies to increase sponsorship revenue and secure stronger partnerships.
Sponsorship Part Two is an advanced, one-day intensive training workshop designed for brands that want to fully leverage the power of sponsorship. It focuses on helping participants understand how to identify the right sponsorship opportunities, align them with business and marketing objectives, and maximise return on investment.
The workshop covers the full sponsorship lifecycle, including research and sponsorship audits, competitor analysis, and strategic selection using tools such as PerforMind™. It also develops practical skills in negotiation, contract management, and activation across advertising, PR, digital, licensing, and strategic partnerships.
A strong emphasis is placed on measuring effectiveness through both qualitative and quantitative methods, as well as building long-term relationships with rights holders to secure repeat value.
Both workshops provide hands-on tools, strategic frameworks, and real-world case studies that help participants make smarter sponsorship decisions, improve ROI, and integrate sponsorship effectively into broader marketing strategies.
Delegates can book directly on our website by clicking here for Sponsorship Part One and here for Sponsorship Part Two. Book your tickets before 30 June 2026.
Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.
We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.
