JUNE / JULY 2021

The Sports Authority of Thailand signs full service agreement with The Sponsorship Experts

The Sports Authority of Thailand (SAT) has signed a full service agreement with The Sponsorship Experts for the 6th Asian Indoor and Martial Arts Games / Bangkok - Chonburi 2021. The SAT will use the agreement as a benchmark for all future commercial sponsorship and partnership marketing they undertake.

As part of the agreement The Sponsorship Experts will provide full service commercial sponsorship and partnership marketing support for the 6th Asian Indoor and Martial Arts Games / Bangkok - Chonburi 2021, including packaging, selling, and managing sponsorship opportunities for the games.

The Sponsorship Experts will develop a package of comprehensive commercial sponsorship and partnership programmes along with pricing strategy and sales materials, and operate a sponsorship and partnership sales and management service. The agreement will serve as a benchmark for all future commercial sponsorships and marketing opportunities the SAT undertakes.

“We’re extremely pleased to sign with The Sponsorship Experts to manage commercial sponsorship and partnership marketing for the 6th Asian Indoor and Martial Arts Games / Bangkok - Chonburi 2021,” said Lt. Col. Ruj Saengudom, Deputy Governor for Elite Sports and Sports Science, Sports Authority of Thailand. “We are confident the service provided by The Sponsorship Experts will serve as a useful benchmark for future events.”

Paul Poole, Founder, Managing Director and Chairman of The Sponsorship Experts commented: “We’re honoured to sign this agreement with the Sports Authority of Thailand for the 6th Asian Indoor and Martial Arts Games / Bangkok - Chonburi 2021 and look forward to maximising commercial sponsorship and partnership marketing opportunities for these prestigious games.”

The 6th Asian Indoor and Martial Arts Games / Bangkok - Chonburi 2021 will take place in Bangkok and surrounding provinces from 10th to 19th of March 2022.

Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.

We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.



Please contact us for more information: Tel./Fax: +66 2622 0605 – 7 Email: info@paulpoole.co.th