Early bird tickets are now available for Sponsorship Part One and Part Two. The highly popular training workshops by The Sponsorship Experts are held once per year at Como Metropolitan Bangkok.
Sponsorship Part One comprises two one-day workshops aimed at rights holders who want to utilise the power of sponsorship and partnership marketing. The workshop is highly interactive and hands-on and will provide delegates with both the theoretical and practical knowledge they need to maximise the sponsorship potential.
Delegates will, amongst other things, understand the power of sponsorship, why brands sponsor and how to use their unique property to create and present sponsorship packages that work together with a brand's marketing objectives. The workshop will also cover topics such as commercial sponsorship and partnership marketing, intellectual property marketing and rights packaging principles and strategies.
Sponsorship Part Two also comprises two one-day training workshops aimed at brands who want to use commercial sponsorship and partnership marketing in their overall marketing objectives. The workshop will cover topics such as finding the right sponsorship that meet your marketing needs and how to maximise the benefits of such a sponsorship.
Delegates will be walked through everything from research and development though strategy and execution, learning important theory and looking at real-life examples in the process.
Both Sponsorship Part One and Sponsorship Part Two are highly interactive, hands-on workshops where delegates will learn from a number of accomplished experts in the field. Every year, industry experts deliver keynote speeches or conduct workshops covering the hottest trends in sponsorship and sharing their experiences.
All delegates will be given an information pack which they can take home as well as access to a specialised advice line where they can get answers to questions from the workshop.
Early bird tickets for both workshops are now available until 25 March 2022. Click here for more details.
Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.
We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.
