Nigel Jones, Managing Director and Founder of The Purple Tangerine, will be a guest speaker and workshop host for Sponsorship Part One on Tuesday and Wednesday, 14 and 15 September 2021 and Sponsorship Part Two on Thursday and Friday, 16 and 17 September 2021.
Nigel has over 30 years’ experience in creative marketing with leading brands including adidas, Bausch & Lomb, Kellogg's, Mars, Motorola, PepsiCo and Procter & Gamble. He has held senior positions with the world's largest advertising and public relations businesses including Saatchi & Saatchi and WPP.
Nigel founded The Purple Tangerine in 2000, now an established and leading boutique commercial sponsorship and partnership sales and marketing agency. Working with both rights holders and brands, The Purple Tangerine helps its clients identify and engage with their customers and fans and drive their sales targets through creative marketing strategies. The company specialises in sponsorship and fan engagement, reputation and image management, UN Global Goals, content creation, and outsourced sales and marketing support.
Nigel is also the founder of the Football Studio, an agency offering a full marketing service to any business or individual involved in football, including players, clubs, brands, sponsors, leagues, coaches, media, and youth football.
During Sponsorship Part One, Nigel will cover the following topics:
- Why brands sponsor – covering business needs, intellectual property rights, opportunity evaluation, maximising value to business, arts and sports case studies, and learning from other sponsorships.
- Packaging - developing and packaging rights, getting brands to buy, presenting the opportunity to maximum advantage, advanced packaging techniques, creating sales strategies and closing deals.
- Creating and implementing sponsorship exploitation plans – using advertising and PR, creating strategic alliances, the role of merchandising, and mobile and online exploitation.
Delegates of Sponsorship Part Two will be able to learn from Nigel on the following topics:
- Why brands sponsor – covering business needs, intellectual property rights, opportunity evaluation, maximising value to business, arts and sports case studies, and learning from other sponsorships.
- Exploiting sponsorship - using advertising and PR to exploit the sponsorship, creating strategic alliances, the role of merchandising and licensing, mobile and on-line exploitation.
- Managing and measuring sponsorship – managing rights holders, putting in place measurement processes, building the sponsorship relationship, and securing repeat sponsorship.
The workshops are part of The Sponsorship Experts' training modules, with Sponsorship Part One being offered to rights holders who want to unleash the power of sponsorship and Sponsorship Part Two designed for brands who want to maximise the power of sponsorship.
The Sponsorship Experts are currently offering an early bird promotion for both Sponsorship Part One and Part Two of 20 percent off for delegates registering before 26 March 2021. For more information, click here for Sponsorship Part One and here for Sponsorship Part Two.
Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.
We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.
