At Paul Poole (South East Asia) Co., Ltd. and our subsidiary, Asia Sponsorship News Co., Ltd. (ASN), we are often asked a simple but important question: How do you source your sponsor and partner contact details?
It is a reasonable query. In a field where relationships underpin almost every opportunity, access matters. Yet our response is not just about the people we know. It’s about the systems, research practices, and accumulated experience that have shaped our work for more than two decades. These foundations allow us to build connections that are relevant, ethically gathered, and commercially meaningful.
Within Paul Poole (South East Asia) Co., Ltd., the development of sales targets forms a central part of our Full Service Sponsorship, Partnership and Rights Marketing offering. Each project begins with a careful study of the landscape. We spend a lot of time identifying which brands, rights holders, and influencers have priorities that align with our clients’. This work involves creating tailored prospect lists, drawing on a combination of proprietary data, ongoing research, and long-standing industry relationships.
Rather than adopting a broad, unfocused approach, we aim for considered matchmaking. We observe trends, sector developments, activation styles, brand calendars, and competitor behaviour to determine where authentic connections might exist. In doing so, we ensure that every outreach is purposeful: each brand or rights holder we approach represents a meaningful opportunity, not simply a name in a database.
Across Paul Poole (South East Asia) Co., Ltd. and Asia Sponsorship News Co., Ltd., we have developed one of the region’s most comprehensive databases of sponsorship and partnership marketing contacts. Today it includes over 25,000 decision makers and influencers, spanning more than 18,000 brand contacts and over 9,500 rights holders contacts. This depth of information positions us as leaders in commercial sponsorship and partnership marketing, and enables our clients to move from planning to sales with greater speed and clarity.
Clients working with us — whether through our Full Service programme, Entry Level Packaging, or Partial Packaging products — benefit directly from this network. They receive not only our strategic guidance but also access to a broad and well-maintained ecosystem of decision makers across Asia.
For those who prefer to manage their own outreach, Asia Sponsorship News Co., Ltd. provides premium subscribers with access to our Brand and Rights Holder directories. As outlined on the ASN website, these directories offer compliant, regularly updated listings at an accessible price point, beginning at USD0.15 per lead. Each contact is verified to help users identify and connect with potential partners in a more efficient and confident manner.
Underlying all of this is a commitment to ethical practice. Our data is gathered and managed responsibly, in accordance with global standards for privacy and compliance. Just as importantly, we pair this information with context and insight, ensuring that our contacts represent real, active decision makers within their organisations.
In essence, our sourcing process reflects a balance of systematic research and professional experience. It is the outcome of long-term investment, thoughtful development, and the trust we have built throughout the sponsorship industry in Asia. Whether through our full-service consultancy or the self-serve tools provided by ASN, our aim remains the same: to bring the right people together and support partnerships that can genuinely thrive.
This is the basis of our work, and the reason we proudly call ourselves The Sponsorship Experts.
Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.
We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.
Our subsidiary Asia Sponsorship News Co., Ltd. (ASN) is the leading market intelligence service for the sponsorship industry in Asia, which distributes independent news, analytics and insights on a subscription basis, with a bespoke consultancy and training service.
