We look back at an extraordinary year and thank all our clients, sponsors and partners
for their continued trust

With the calendar once again packed with live events, rights holders and brands can look back on 2023 as the year where things finally returned to normal for the sponsorship industry, with consumers hungry for live experiences.

Sport made a strong rebound in 2023 and we are proud of our continued collaboration with some of the sport industry’s biggest names over the past year. We continue our close relationship with the Sports Authority of Thailand, driving the sports industry in the Kingdom and working towards attracting some of the biggest properties in the world of sport.

In the sports segment, volleyball has played an important role in our work this year with our collaboration with Volleyball World’s Beach Pro Tour - Challenge – Thailand and Women’s Volleyball Nations League – Thailand.

We are excited to finally see the 6th Asian Indoor and Martial Arts Games, Bangkok - Chonburi take place in 2024. Other large sporting events that we work with across the region include JSSL Singapore Professional Academy 7s and SBK Motul FIM Superbike World Championship.

Mass participation sporting events continue to be popular and this year we were pleased to once again work with Laguna Phuket Marathon, Supersports 10 Mile Run Thailand and TriFactor.

We are also proud to be the local sponsorship agency of choice for global rights holders such as Chelsea FC; City Football; Infront Sports & Media | Badminton World Federation; Juventus; LaLiga; Paris Saint-Germain; World Table Tennis; and Yamaha Factory Racing.

Boating also showed a strong rebound, with the popular Thailand International Boat Show making plans for a spectacular return, now supported by the Robb Report Thailand Best of the Best Yachting Awards Gala Dinner and the Thailand Yachting Conference.

On the venue front 2023 was a strong year and we have had the pleasure to work with some of the most dynamic venues such as: BEAT Active; BITEC Buri; BITEC Live; SAMA Garden and Wedge.

Non-sport properties we had the pleasure of working with this year include; Brand TD Travel Trade Awards (Asia); Da Vinci Alive; Gumball 3000; Inspiring Women in Travel (Asia) Awards; Siam Square Countdown; Thailand Health, Fitness and Wellness Expo; Thirsty Thursday and Van Gogh Alive.

In other news, our acquisition of Asia Sponsorship News (ASN) continues to support our work as market leaders in commercial sponsorship and partnership marketing by providing independent market analysis and intelligence for those in the sponsorship/content space in Asia. We are proud to support in-depth market analysis reports on specific markets as well as on trending subjects like sponsorship in football and volleyball to the benefit of various stakeholders in the markets.

We also would like to take this opportunity to thank all the participants in our training workshops Sponsorship Part One and Part Two that once again sold out. And we would like to invite athletes, agents, agencies and brands to sign up to Sportskred social media sponsorship platform as we continue to grow The Sponsorship Experts’ private influencer network.

As we look forward to a new and exciting 2024 with optimism, we would like to thank all our clients, sponsors and partners in the past year. We wish you a prosperous 2024!

Opportunities in 2024:

  • TriFactor 2023/2024
  • BEAT Active 2023-2026
  • BITEC Buri 2023-2026
  • BITEC Live 2023-2026
  • SAMA Garden 2023-2026
  • Wedge - Bangkok 2023-2026
  • Thirsty Thursday 2024
  • Chelsea FC - Thailand 2024/2025
  • City Football - Thailand 2024/2025
  • Infront Sports & Media I Badminton World Federation - Thailand 2024/2025
  • Juventus FC - Thailand 2024/2025
  • LaLiga - Thailand 2024/2025
  • Paris Saint-Germain - Thailand 2024/2025
  • SBK Motul / FIM Superbike World Championship - Southeast Asia 2024/2025
  • Sports Authority of Thailand 2024/2025
  • World Table Tennis - Thailand 2024/2025
  • Yamaha Factory Racing - Thailand 2024/2025
  • Thailand Yachting Conference 10 January 2024
  • Thailand International Boat Show I Robb Report Thailand Best Of The Best Yachting Awards Gala Dinner 10 January 2024
  • Thailand International Boat Show 11-14 January 2024
  • Da Vinci Alive 1 March-31 July 2024
  • JSSL Singapore Professional Academy 7s 28-31 March 2024
  • Inspiring Women In Travel (Asia) Awards 27 April 2024
  • Supersports 10 Mile Run Thailand 26 May 2024
  • Laguna Phuket Marathon 8-9 June 2024
  • Thailand Health, Fitness & Wellness Expo 13-16 June 2024
  • Volleyball World - Women’s Volleyball Nations League Finals - Thailand 20-23 June 2024
  • Gumball 3000 - Thailand > Malaysia > Singapore 17-22 September 2024
  • Brand TD Travel Trade Awards (Asia) 11 October 2024
  • Sports Authority of Thailand I 6th Asian Indoor and Martial Arts Games / Bangkok - Chonburi 2021 21-30 November 2024

For a full list of current opportunities, please see For a list of current and past clients, sponsors and partners, please see

Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.

We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.

Please contact us for more information: Tel./Fax: +66 2622 0605 – 7 Email: