The sponsorship industry, like many other industries, have had yet another difficult year, however there is light at the end of the tunnel and most events returned albeit in an altered form.
Although live events have in some instances been cancelled, we were pleased to see many go forward with a hybrid of live and online components. We enjoyed our continued collaboration with some of the biggest names in sport in Southeast Asia, including: Baan Ricky 67 Professional Motocross Compound, Sai Tok Thailand; Bare Knuckle Fighting Championship - Thailand; COSOFE - Road To Thailand; Game On Global Gaming Festival; GFNY Thailand; Paris Saint-Germain – Thailand; PSG Esports ROV - Thailand; Schächter Sports - Thailand; Sports Authority of Thailand; Sports Authority of Thailand - 6th Asian Indoor and Martial Arts Games / Bangkok – Chonburi 2021; Supersports Laguna Phuket Marathon; Team BB; Team BM; The Takraw League; Thai Wrestling Association; Thailand Circuit Motorsport Complex; Thailand Health, Fitness and Wellness Expo; WTF; WTF Football Classic Thailand; WTF Legends Cricket Match Thailand and WTF Muay Thai Fight Series Thailand.
In terms of non-sport, things are also looking brighter. We’re pleased to continue our work with key players, including: Big Idea Food Competition - Asia Edition; Blockchain World; Chefs Market, Blue Tree Phuket; Dinner In The Sky – Thailand; Gastronomer Food Awards; Hotels.TV; Kata Rocks Superyacht Rendezvous; Oceans For All Foundation; Root The Future; Thailand International Boat Show; The Together Revolution; Whisky Live Thailand and Wir für Kinder - Thailand.
Throughout the year, we at The Sponsorship Experts have also continued to strengthen our position as the leading commercial sponsorship and partnership marketing agency in the region. During the year we signed a full service agreement with the Sports Authority of Thailand for the 6th Asian Indoor and Martial Arts Games / Bangkok – Chonburi 2021. In addition, we signed a strategic alliance with ICARUS Sports to offer high quality content creation for events and we adopted Sportskred social media sponsorship platform, offering clubs, sport organisations, agencies and brands a one-stop tool to monetise social media on a large scale.
We also announced several keynote speakers and workshop hosts for our annual training workshops Sponsorship Part One and Part Two, including Desmond Hughes and Robert Krupica Senior Partners and Sirikwan Tan, Senior Associate of Hughes Krupica; Dan Harvey, Director of Business Development, and Isara Isaraniran, Territory & Partnership Manager (Thailand), ReverseAds; Paul Pednault, Founder of Sponsorium International Inc. and Nigel Jones, Managing Director and Founder of The Purple Tangerine.
On a final note, we enter 2022 with a strong roster of opportunities in the sports category: Baan Ricky 67 Professional Motocross Compound, Sai Tok Thailand 2021/2022; PSG Esports RoV - Thailand 2021/2022; Schächter Sports - Thailand 2021/2022; Team BB 2021/2022; Team BM 2021/2022; Thailand Circuit Motorsport Complex 2021/2022; The Takraw League 2021/2022; WTF 2021/2022; Bare Knuckle Fighting Championship – Thailand 2022; COSOFE - Road to Thailand 2022; Game On Global Gaming Festival 2022; GFNY Thailand 2022; WTF Muay Thai Fight Series Thailand 2022; Paris Saint-Germain - Thailand 2022/2023; Sports Authority of Thailand 2022/2023; Thai Wrestling Association 2022/2023; WTF Legends Cricket Match Thailand TBC February 2022; WTF Football Classic Thailand TBC June 2022; Thailand Health, Fitness and Wellness Expo 9-12 June 2022; Supersports Laguna Phuket Marathon 11-12 June 2022; and Sports Authority of Thailand - 6th Asian Indoor and Martial Arts Games / Bangkok - Chonburi 2021 17-26 November 2023.
And in the non-sports category: Chefs Market, Blue Tree Phuket 2021/2022; Hotels.TV 2021/2022; Oceans For All Foundation 2021/2022; Root The Future 2021/2022; Wir für Kinder - Thailand 2021/2022; Big Idea Food Competition – Asia Edition 2022; Blockchain World 2022; Dinner In The Sky - Thailand 2022/2023; The Together Revolution 2022/2023; Whisky Live Thailand 7-8 October 2022; Gastronomer Food Awards 29 November 2022; and Thailand International Boat Show 12-15 January 2023.
For a full list of current opportunities, please see www.paulpoole.co.th/opportunities. For a list of current and past clients, sponsors and partners, please see www.paulpoole.co.th/clients-sponsors-partners.
We wish everyone a prosperous 2022!
Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.
We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.
