Formerly known as WTF Media, Fando is a platform for creators and their communities to build their own independent digital economies.
Fando connects creators with their communities, creating a content creator tokenisation platform where users can earn and trade their favourite creator tokens.
With the growth of user-generated content, both creators and users are faced with a number of obstacles in trading and accessing content. Having identified these issues, Fando allows fans to participate in the creative process and investment, while giving creators a platform to integrate with their community so they can optimise for maximum revenue.
The Fando Network takes traditional fan engagement as we know from for example sports events or esports and funnels it into the digitisation of today which is decentralised, offers new revenue streams and rewards community to a greater extent. They do this by connecting fans, creators, brands, publishers and investors into an integrated network powered by coordinated ownership and contribution, gamified participation through NFT-based mechanics and flexible instruments to get early market proof.
The platform is based on the Fando Algorithm, a complex algorithm which rewards engagement with higher promotion. This way creators can use tokenisation to harness the value of their audiences and create opportunities for monetisation. Fans, on the other hand, can earn, stake, view and trade creator tokens via the Fando app, have a say in creator decisions, and track and analyse creator tokens.
The Sponsorship Experts, Paul Poole (South East Asia) Co., Ltd.
will be managing sponsorship and partnership marketing for Fando 2022 / 2023. We have a number of commercial sponsorship and partnership opportunities available for brands and businesses wanting to integrate with this high profile platform as well as many other opportunities to create bespoke events for your brand or business.
Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.
We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.
