AUGUST 2022

BHIRAJ Buri Group has appointed Paul Poole (South East Asia) Co., Ltd.
to manage commercial sponsorship and partnership marketing for BITEC 2023-2026

Paul Poole (South East Asia) Co., Ltd. is proud to announce its appointment to manage commercial sponsorship and partnership marketing for Bangkok International Trade and Exhibition Centre (BITEC) 2023-2026.

The appointment will see The Sponsorship Experts manage all commercial sponsorship and partnership marketing for the 70,000 square metres BITEC from 2023 to 2026. The Sponsorship Experts will also be developing a sponsorship playbook to assist BITEC's benchmarking.

Under the new appointment, The Sponsorship Experts will oversee commercial sponsorship and partnership marketing specifically for extensive new projects including BEAT Active, an activity centre for recreational and competitive sports; BITEC Arena, a state-of-the-art event and entertainment space; and SAMA Garden, a multi-functional community space.

The Sponsorship Experts will offer a number of services, including packaging and pricing sponsorships, identifying and sourcing sponsors, managing sponsors, and assisting with accurate and actionable evaluation. Together these services will help BITEC demonstrate the value of sponsorship and deliver and demonstrate value to partners.

“We look forward to working with The Sponsorship Experts on commercial sponsorship and partnership marketing for BITEC and our new flagship projects, BEAT Active, BITEC Arena and SAMA Garden. With their decades of experience, we have no doubt that their appointment will provide great value for our partners and stakeholders,” said Pitiphatr Buri, Chief Strategy Officer, BHIRAJ Buri Group.

“We’re extremely pleased to have been appointment by BHIRAJ Buri Group to manage commercial sponsorship and partnership marketing for BITEC 2023-2026. BITEC’s state-of-the-art event, entertainment, exhibition and community spaces are perfectly geared for Thailand’s booming MICE industry,” said Paul Poole, Founder, Managing Director and Chairman of The Sponsorship Experts.

The Sponsorship Experts, Paul Poole (South East Asia) Co., Ltd.
will be managing sponsorship and partnership marketing for BITEC 2023-2026. A number of commercial sponsorship and partnership opportunities will be available for brands and businesses wanting to integrate with this high profile venue.

Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.

We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.



Please contact us for more information: Tel./Fax: +66 2622 0605 – 7 Email: info@paulpoole.co.th