Rock the Rainbow: Village People Live! is confirmed as the official finale concert of Phuket Pride Week 2026, taking place on Sunday 7 June 2026 at Thailand Mountain Phuket in Patong. The event is designed as a large-scale open-air concert, bringing together music fans, Pride audiences, international visitors, and the local community.
Headlining the event are Village People, one of the most recognisable acts of the global disco era. With well-known tracks including YMCA, Macho Man and In the Navy, the group has sold over 100 million records worldwide. Their catalogue and brand remain closely associated with celebration, inclusivity, and audience participation, making them a strong fit for a Pride event of this scale.
The concert is expected to attract more than 7,500 attendees, supported by a wider Pride Week audience of approximately 15,000 visitors across the three-day programme (5–7 June). The audience profile is diverse, with a core demographic aged 25–45 and strong representation from Europe, Australia, North America, and Southeast Asia. This audience is typically highly engaged with travel, hospitality, entertainment, and lifestyle brands, offering clear alignment for sponsors.
Phuket Pride Week has become a key event in Thailand’s tourism calendar, promoting diversity, equality, and inclusion. Activities across the weekend include the Pride Parade through Patong, beach and sports events, nightlife programming, live performances, and community-focused initiatives. The concentration of events in areas such as Paradise Complex and Bangla Road ensures high footfall and consistent audience engagement throughout the festival.
Rock the Rainbow is organised by Destination Group, a Thailand-based hospitality and lifestyle operator with a portfolio that includes venues such as Hard Rock Cafe Phuket and Hooters Phuket. The group’s experience in managing entertainment venues and large-scale events provides a strong operational foundation for delivery.
The commercial value of Pride events is underpinned by the rapid growth of LGBTQ+ tourism, often referred to in Thailand as the “Pink Baht.” Globally, the LGBTQ+ community represents an estimated USD4.7 trillion in purchasing power, with Thailand alone generating approximately USD1.5 billion annually from LGBTQ+ travel. This segment is recognised as one of the highest-spending in the tourism sector, with strong engagement across hospitality, nightlife, retail, and live events.
Festivals such as Phuket Pride Week play a key role in driving this economic activity, significantly increasing hotel occupancy rates and visitor spending during event periods. At a national level, Thailand is continuing to strengthen its positioning as a leading inclusive destination, including its bid to host WorldPride 2030. This broader strategy reflects growing government and industry support for LGBTQ+ tourism and reinforces the long-term commercial potential for brands and Pride-aligned events.
The Sponsorship Experts, Paul Poole (South East Asia) Co., Ltd.
will be managing sponsorship and partnership marketing for Rock the Rainbow 2026 : Village People Live! We have a number of commercial sponsorship and partnership opportunities available for brands and businesses wanting to integrate with this high profile concert as well as many other opportunities to create bespoke events for your brand or business.
Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.
We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.
