APRIL 2021

The Sponsorship Experts sign strategic alliance with ICARUS Sports

Paul Poole (South East Asia) Co., Ltd. is pleased to announce our strategic alliance with ICARUS Sports, a leading sports media company dedicated to a wide range of motor, outdoor, water, fighting, para and e-sports.

Founded in 2008, ICARUS Sports is a leading content creator for all things sport. With a production team made of up active sportsmen and sportswomen with deep knowledge of the sports they film, ICARUS Sports covers a vast range of sports disciplines in the most demanding conditions on land, on water and in the air.

Based in Athens and with supporting offices in Shanghai, ICARUS Sports delivers content from more than 140 events and nine in-house TV shows per year, broadcasting more than 30,000 hours of content in 170 countries. Furthermore, ICARUS Sports offers brand promotion and product placements in these TV shows, enabling brands to connect with a highly engaged sports audience, utilising their extensive reach. A unique, very targeted and cost-efficient opportunity to increase brand awareness and positively impacting sales at highly competitive CPMs.

“Teaming up with ICARUS Sports positions The Sponsorship Experts to offer our clients, sponsors and partners world-class content production for their events. At a time when online sports consumption is at an all-time high, and looking to increase, high-quality content is vital to engage your audience and build brand awareness,” says Paul Poole, founder, managing director and chairman of Paul Poole (South East Asia) Co., Ltd. “We couldn’t have wished for a better and more professional strategic partner for content creation than ICARUS Sports.”

"This strategic partnership with Paul and his team brings two companies together who share the same vision. Not only promoting sports as such but positioning brands and their products through sports as one of the most engaging means of communication. The Sponsorship Experts with their wealth of experience in sponsorship and sports marketing in Thailand and across South East Asia are the ideal match for ICARUS Sports´ media platform.” says Jason Georgaris, CEO of ICARUS Sports.

Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.

We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.

Please contact us for more information: Tel./Fax: +66 2622 0605 – 7 Email: info@paulpoole.co.th