We have a core team of sponsorship consultants offering a fully comprehensive management service - we work on a number of levels offering our clients advice to full-scale management and marketing communication programmes.
We specialise in managing sponsorships on behalf of brands - helping our clients understand:
We work with brands who are: considering; justifying; re-appraising; seeking; negotiating; implementing; exploiting and measuring sponsorship.
Sponsorship has many benefits and for those taking a professional approach the medium can be very rewarding helping a brand meet its marketing objectives.
Managed correctly, sponsorship is one of the best ways to extend brand visibility and broaden awareness across a wide range of audiences by a subtle and long–lasting reinforcement of the brand and its values.
Benefits include, but are not limited to:
The Sponsorship Assessment Matrix™ (SAM™) is a central part of our approach to defining sponsorship strategy. This is summarised in the ABC of the sponsorship strategy:
Audit - the effectiveness of the existing or planned portfolio of sponsorships
Benchmark - what sponsorships are available covering existing opportunities and analysis of competitor activity
Create - to objectively determine your choice and exploitation plan
|SPONSORSHIP CRITERIA - EXAMPLE||PRIORITY||IDEAL
|Target male and female with disability allowance||1||High||N/A|
|Fit with brand essence||2||High||N/A|
|On and off trade platform - involving dealerships||3||High||N/A|
|Media and promotionally friendly||4||High||N/A|
|Build credibility and kudos||5||High||N/A|
|Opportunity to promote insurance services||6||High||N/A|
|Supports experiential marketing teams||7||High||N/A|
|Lends itself to internal communications||9||High||N/A|
|Long term plan||10||High||N/A|
Unique approach to ascertain the 'best fit' of current and potential sponsorships. Ideal sponsorship equals 100% best fit.
Scientific and objective approach to selecting the sponsorship - minimising the subjectivity in the decision process.
An objective tool to assess and determine the strength of a sponsorship opportunity against marketing criteria.
Our costs are based on daily rates and commissions.
We provide free quotations/consultations.