We have a core team of sponsorship consultants offering a fully comprehensive management service - we work on a number of levels offering our clients advice to full-scale management and marketing communication programmes.
We specialise in managing sponsorships on behalf of brands - helping our clients understand:
The power of sponsorship
How to find the right sponsorship that best fits your marketing needs
How to maximise the benefits sponsorship can bring to your business
We work with brands who are: considering; justifying; re-appraising; seeking; negotiating; implementing; exploiting and measuring sponsorship.
OUR SERVICES INCLUDE:
RESEARCH AND DEVELOPMENT
Sponsorship Audits
Market Activity Reports - covering sector and competitor analysis
Management services dealing with approaches from rights holders seeking sponsorship
STRATEGY
PerforMind™ - a scientific approach to selecting sponsorship criteria and sourcing a sponsorship that is best for the business/brands needs
EXECUTION
Negotiating rights and finalising contracts
Activating sponsorship through experiential marketing, developing memorable live brand experiences
Exploiting sponsorship through: sales promotions; direct marketing; PR and advertising
Measuring sponsorship effectiveness through qualitative and quantitative analysis
BENEFITS
Sponsorship has many benefits and for those taking a professional approach the medium can be very rewarding helping a brand meet its marketing objectives.
Managed correctly, sponsorship is one of the best ways to extend brand visibility and broaden awareness across a wide range of audiences by a subtle and long–lasting reinforcement of the brand and its values.
Benefits include, but are not limited to:
Driving awareness amongst primary and secondary audiences
Increasing sales
Supporting the brand, reinforcing its values and bolstering the company’s business
Building goodwill within the community
Creating customer loyalty
Increasing media exposure
Building long–term relationships
Developing business-to-business relationships
Enhancing employee relationships
Corporate social responsibility programmes - helping worthy causes
Delivering measurable results more efficiently than other marketing mix elements
PERFORMIND™
PerforMind™ is a central part of our approach to defining sponsorship strategy. This is summarised in the ABC of the sponsorship strategy:
Audit - the effectiveness of the existing or planned portfolio of sponsorships
Benchmark - what sponsorships are available covering existing opportunities and analysis of competitor activity
Create - to objectively determine your choice and exploitation plan
Unique approach to ascertain the 'best fit' of current and potential sponsorships.
Scientific and objective approach to selecting the sponsorship - minimising the subjectivity in the decision process.
An objective tool to assess and determine the strength of a sponsorship opportunity against marketing criteria.
COST:
Our costs are based on daily rates and commissions. We provide free quotations/consultations.
