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SPEND ON SPONSORSHIP AND BRANDED CONTENT IN THAILAND |
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It’s amazing to think that the paid media channels we’ve trusted for years are in decline, but that’s the new normal caused by changes in consumer behaviour; channel skipping, ad blocking as they filter the noise of advertising in their search for something that entertains… Sponsorship entertains! It’s not just about goodwill, corporate hospitality and national service; it’s a valid commercial ‘horizontal’ that compliments traditional media verticals, engages consumers and generates hard revenues for brands as well as rights owners. The tools exist to guide you in the US$200m Thai Sponsorship market … and some are FREE! ASN is a specialist Sponsorship intelligence business represented by The Sponsorship Experts, Paul Poole (South East Asia) Co., Ltd. in Thailand. Its news, data and decision-making tools help over 5,000 professionals make smarter investment decisions in Asia. ASN’s Tools
Paul Poole, Founder, Managing Director and Chairman of Paul Poole (South East Asia) Co., Ltd. says, "We've been using ASN for years to help build business cases in our capacity as both buyers and sellers of Sponsorship. For our brand clients, we can consult by reviewing their category share, competitor activity, price benchmark for negotiations etc; while for our sell-side clients, we can target prospects much more efficiently - using the analytics and the directories - so we can sell faster and more consultatively."
Sponsorship VS Traditional Media 2014-16: Thailand *Source: ASN & WARC See you in the platform soon/Team ASN Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship. We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise. Meet the ASN and The Sponsorship Experts, Paul Poole (South East Asia) Co., Ltd. teams at SPIA Asia 2017 - Asia's Sports Industry Awards and Conference on 6 - 7 November 2017 at the Centara Grand and Bangkok Convention Centre at CentralWorld. |
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Please contact us for more information: Tel./Fax: +66 2622 0605 – 7 Email: info@paulpoole.co.th | |||||||||||||||
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