SEPTEMBER 2019

Commercial Sponsorship and Partnership Opportunities Now Available
เจ้าขุนทอง A New Musical 2020
Bangkok, 19 March - 5 April 2020

A new musical, เจ้าขุนทอง (Jao Khun Thong), will play at M Theatre in Bangkok from March next year. Tapping into a growing interest for musicals and theatre in the capital, เจ้าขุนทอง A New Musical is expected to attract thousands of visitors over three weeks.

Selladoor Asia Pacific takes the success of Selladoor Worldwide to Bangkok with this latest production. Highlighting theatre not just as a form of entertainment but also self-expression, story-telling, shared experiences and education, the production house is seeking to enrich the cultural canvas of the capital with a series of engaging shows.

เจ้าขุนทอง A New Musical takes inspiration from the popular morning TV show, which was first aired on Thai TV in 1991. Showcasing an animal community in the Thai countryside, the show won the hearts of children and adults alike with its characters and moral and cultural lessons. The show is a platform to raise awareness of important issues in Thai society, such as ethics, environment and respect for one another.

เจ้าขุนทอง A New Musical is organised by Selladoor Asia Pacific, an international theatre company based in Bangkok. The company’s sister company, London-based Selladoor Worldwide, has won multiple awards. Selladoor Asia Pacific is headed by Peevara Kitchumnongpan with Jessada Danparn as Senior Producer. The company’s portfolio include the Broadway classic, Little Shop of Horrors the Musical. Selladoor Worldwide productions include high profile shows such as Aladdin, Jersey Boys, Fame, Footloose, Madagascar and The Wizard of Oz.

The Sponsorship Experts, Paul Poole (South East Asia) Co., Ltd.
will be managing sponsorship and partnership marketing for เจ้าขุนทอง A New Musical 2020. We have a number of commercial sponsorship and partnership opportunities available for brands and businesses wanting to integrate with this high profile show as well as many other opportunities to create bespoke events for your brand or business.

Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.

We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.


We have created a package of comprehensive commercial sponsorship and partnership programmes especially for เจ้าขุนทอง A New Musical 2020, please click:


Please contact us for more information: Tel./Fax: +66 2622 0605 – 7 Email: info@paulpoole.co.th