The popular Sponsorship Part One and Part Two are once again sold out. Spaces are available for next year’s workshops which will take place on 18-19 September 2018 for Sponsorship Part One and on 20-21 September 2018 for Sponsorship Part Two.
Organised by Paul Poole (South East Asia) Co., Ltd. since 2005, Sponsorship Part One and Part Two are tailor-made interactive training workshops for rights holders and brands who want to maximise the power of sponsorship and partnership marketing.
Sponsorship Part One and Part Two are designed in order to give rights holders and brands a better understanding of sponsorship and partnership marketing. The workshop is divided into four one-day intensive and highly interactive training workshops, with Part One geared towards rights holders and Part Two catering to brands.
Sponsorship Part One is designed to enable rights holders to understand why organisations sponsor and how best to present their rights as a central part of a sponsor's marketing strategy. The workshop will help delegates identify opportunities in their own businesses in order to benefit from major support from both the public and private sector. Through a number of case studies and guest speakers, the workshop will cover sponsorship marketing, intellectual property marketing and rights packaging principles and concepts, and delegates will develop an understanding of why sponsors sponsor, how to get sponsors to engage, and how to tie in business objectives with sponsorship exploitation plans. Delegates will also be given tools to measure the effectiveness of the sponsorship.
Sponsorship Part Two is designed for brands who want to understand the power of sponsorship. It enables delegates to find the sponsorship that best fit their marketing needs as well as maximise the benefits sponsorship can bring to their business. The workshop is aimed at anyone who is considering, justifying, re-appraising, seeking, negotiating, implementing, integrating, exploiting and measuring sponsorship and it will cover areas of research and development, strategy and execution. Delegates will also learn how to maximise the use of granted rights and better measure the effectiveness of the sponsorship.
Delegates at Sponsorship Part One and Part Two will be given an information pack to take away from the workshop as well as access to an advice line, which provides professional advice and answers to areas that need clarifying post workshop.
The price for Sponsorship Part One and Part Two is THB37,500 inclusive of VAT each. A 30% off super early bird is available for delegates who sign up before 29 December 2017 and a 20% off early bird is available for delegates who sign up before 30 March 2018. For more information on the workshops, pricing and promo codes please go to http://www.paulpoole.co.th/training/sponsorshippartone and https://www.paulpoole.co.th/training/sponsorshipparttwo.
Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.
We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.
