October 2017

The SPIA Asia 2017 – Sports Industry Awards shortlist for international categories has been announced.
SPIA Asia 2017 - Asia’s Sports Industry Awards and Conference
Bangkok, 6-7 November 2017

SPIA Asia 2017 - Asia’s Sports Industry Awards and Conference is one step closer to fruition with the shortlist of winners announced. The Awards recognise business leaders, rights holders, organisations, facilities and campaigns spearheading the sporting industry in Asia.

With a little over a month until the highly anticipated SPIA Asia 2017 - Asia’s Sports Industry Awards and Conference, the shortlist for the international awards categories has been announced. The many award entry submissions and the shortlisted winners highlight the continued strength of the sporting industry in Asia and cement the region’s position as one of the world’s most dynamic when it comes to organising and hosting large-scale sporting events.

The SPIA Asia 2017 – Sports Industry Awards Shortlist for international categories are:


Best International Sporting Event Sanctioned by an International Federation

  • Abu Dhabi Tour | UAE | Abu Dhabi Sports Council / RCS Sports & Events DMCC
  • Abu Dhabi World Professional Jiu-Jitsu Championship | UAE | United Arab Emirates Jiu Jitsu Federation
  • Australian Open 2017 | Australia | Tennis Australia Ltd.
  • BNP Paribas WTA Finals Singapore presented by SC Global | Singapore | Lagardère Sports
  • Dubai World Superseries Finals 2016 | UAE | Badminton World Federation
  • FIVB Volleyball World Grand Prix 2017 | Thailand | Sports Authority of Thailand
  • Formula 1 Abu Dhabi Grand Prix | UAE | Yas Marina Circuit
  • Formula 1 Rolex Australian Grand Prix | Australia | Australian Grand Prix Corporation
  • SMBC Singapore Open | Singapore | Lagardère Sports
  • World Golf Championships-HSBC Champions | China | WME / IMG

Best Global Sports Organisation Operating in Asia

  • Badminton World Federation | Malaysia | Badminton World Federation
  • FC Bayern Munich | China | FC Bayern Munich
  • Global Professional Tennis Coach Association (GPTCA) | SUI | Global Professional Tennis Coach Association (GPTCA)
  • International Cricket Council (ICC) | UAE | (ICC)
  • International Tennis Federation (ITF) | UK | (ITF)
  • ONE Championship | Singapore | ONE Championship
  • Peter Burwash International (PBI) | USA | (PBI)
  • Spartan Race | USA | Spartan Race
  • UFC (Ultimate Fighting Championship) | USA | UFC
  • United Arab Emirates Jiu Jitsu Federation | UAE | United Arab Emirates Jiu Jitsu Federation

Best Sports Tourism Destination of the Year

  • Abu Dhabi Tourism | UAE | Abu Dhabi Tourism & Culture
  • Amazing Thailand | Thailand | Ministry of Tourism and Sports
  • Clark Freeport | Philippines | Clark Development Corporation
  • Funtastic Subic Bay | Philippines | Subic Metropolitan Authority
  • Incredible India | India | Ministry of Tourism, Government of India
  • Talisay Cebu | Philippines | Talisay Cebu Tourism
  • Visit Victoria | Australia | Visit Victoria
  • Xiqiao Mountain | China | Xiqiao Mountain Scenic Area Management Committee

Best Football Organisation of the Year recognised by the AFC

  • A-League | Australia | A-League
  • Arabian Gulf League | UAE | Pro League Committee (PLC)
  • Chinese Super League | China | Chinese Super League (CSL)
  • Football Association of Thailand (FAT) | Thailand | Football Association of Thailand (FAT)
  • J-League | Japan | J-League
  • Saudi Professional League | KSA | Saudi Professional League (SPL)

Best Live Experience at a Sporting Event

  • Abu Dhabi Tour | UAE | Abu Dhabi Sports Council
  • BNP Paribas WTA Finals Singapore presented by SC Global | Singapore | Lagardère Sports
  • Cathay Pacific / HSBC Hong Kong Rugby Sevens | Hong Kong | Hong Kong Rugby Union
  • FISE World Chengdu - China 2016 | China | (FISE)
  • HSBC Women's Champions | China | WME / IMG
  • SMBC Singapore Open | Singapore | Lagardère Sports
  • The Music Run by AIA Vitality | Malaysia | Exceed Sports and Entertainment
  • VISA Football Night | Korea | Visa Korea

Best eSports Event of the Year

  • ESL One Genting | Malaysia
  • League of Legends | Australia
  • Liga Games | Indonesia
  • Manila Masters 2017 | Philippines
  • Rifts Rivals – Red Rift | Vietnam
  • Rocket League OCE Championships | Australia

Best Extreme Sports Event of the Year

  • Air Race 1 Thailand presented by Chang 2016 | Thailand | Sports Authority of Thailand
  • FISE World Chengdu – China 2016 | China | (FISE)
  • Indian Extreme Nationals by XSAI | India | Brand Promotions (I) Pvt. Ltd.
  • Kerry Sports Manila Vertical Run | Philippines | Sporting Republic
  • Red Bull Air Race World Championships 2017 – Abu Dhabi | UAE | Blink Experience
  • Red Bull Cliff Diving World Series 2016 Finals | UAE | Blink Experience
  • Spartan Race | APAC | Spartan Race
  • Thai Airways International Jet Ski World Cup 2016 | Thailand | Asian Multi Sport & Entertainment Co., Ltd.

Best Mass Participation Event of the Year

  • CMR5 (Color Manila Run Year 5) | Philippines | COLOR MANILA EVENTS INC.
  • Cobra Ironman 70.3 Philippines Asia Pacific Championship | Philippines | Sunrise Events
  • Get Active! Singapore | Singapore | Sport Singapore
  • Ironman Malaysia 2016 | Malaysia | Ironman Asia
  • Sina 3x3 Golden League basketball tournament | China | Sina Sports
  • Spartan Race | APAC | Spartan Race
  • Standard Chartered KL Marathon | Malaysia | Dirigo Events Sdn Bhd
  • Standard Chartered Singapore Marathon 2016 | Singapore | Ironman Asia
  • The Music Run by AIA Vitality | Malaysia | Exceed Sports & Entertainment
  • The Music Run by Fastrack – Bengaluru | India | Baseline Ventures

Best Sports Marketing Agency of the Year

  • Baseline Ventures | India | Baseline Ventures
  • India on Track | India | India on Track
  • Intigral Sports | KSA | Intigral Sports
  • Ironman Asia | Malaysia | Ironman Asia
  • Lagardère Sports | Singapore | Lagardère Sports
  • Mediapro Asia Pte. Ltd. | Singapore | Mediapro Asia Pte. Ltd.
  • Octagon | Singapore | CMG (S) Pte. Ltd.
  • Perform Group | Singapore | Perform Group
  • Sportquake | China | SportQuake
  • WME / IMG | Hong Kong | WME / IMG

Best Sports Digital Platform of the Year

  • 4Play Adventure Sports Channel | India | 4Play Media and Communication LLP
  • 90min | Singapore | MinuteMedia
  • DAZN | Japan | DAZN
  • FourFourTwo | Singapore | Haymarket Media Group
  • Goal.Com | Singapore | Perform Group
  • Howei Online Registration Portal | Malaysia | Howei (M) Sdn Bhd
  • Maxplora | Singapore | Maxplora
  • Sina Sports | China | Sina Sports
  • Standard Chartered KL Marathon App | Malaysia | MYLAPS
  • Standard Chartered Singapore Marathon 2016 Official Mobile App | Singapore | Tata Consultancy Services Asia Pacific Pte. Ltd.

Best Sponsorship of a Sport, Team or Event ( > USD 250,000.00 )

  • Abu Dhabi Swimming Festival by Daman's ActiveLife | UAE | National Health Insurance Company – Daman
  • AFF Suzuki Cup 2016 by Suzuki Motor Corporation | Malaysia | Lagardère Sports
  • AIA & Tottenham Hotspur FC Partnership | Hong Kong | AIA Group Limited
  • HSBC Hong Kong Rugby Sevens | Hong Kong | CSM
  • Kolkata Knight Riders by Kingfisher | India | Sportainment
  • Malaysia Tourism – Official Destination Partner of LaLiga | Malaysia | Mediapro Asia Pte. Ltd.
  • Manchester City FC by UBTECH | Singapore | Manchester City Football Group
  • Saudi Professional League by STC | KSA | Intigral - Saudi Telecom Company
  • The Music Run by AIA Vitality | Malaysia | Exceed Sports and Entertainment
  • VISA Football Night | Korea | Visa Korea

Best Sponsorship of a Sport, Team or Event ( < USD 250,000.00 )

  • 188BET – Hospitality & Player Activation w. Barcelona’s Sergio Busquets | Singapore | Mediapro Asia Pte. Ltd.
  • Beijing Vertical Run by China World Summit Wing | China | Sporting Republic
  • Daman's ActiveLife Color Run | UAE | National Health Insurance Company – Daman
  • FISE World Chengdu presented by HONOR | China | Festival International des Sports Extrêmes (FISE)
  • Spartan Race Taiwan APAC Championships Kaoshung | Taiwan | Kwankwan Integrated Marketing Co. Ltd.
  • Subic Bay Metropolitan Authority | Philippines | Subic Bay Metropolitan Authority
  • Sunriser Hyderabad & Allied Blenders & Distillers Association | India | Sportainment
  • Ultron Official Apparel Partner-Powerman APAC Championship 2017 | Malaysia | Ultron Sdn Bhd

Best Integrated Marketing Campaign for a Sports Event

  • 2017 Xiqiao Mountain Marathon Series | China | Hong Kong Ultra Marathon Association Ltd.
  • 24SEVENS Football SUPER CUP | Thailand | AMC EXPERIENCE!
  • AFF Suzuki Cup 2016 | Malaysia | Lagardère Sports
  • beIN Sports Connect Launch Campaign | Singapore | beIN Sports Asia Pacific
  • BNP Paribas WTA Finals Singapore presented by SC Global | Singapore | Lagardère Sports
  • CMR5 (Color Manila Run Year 5) | Philippines | Great Campaigns Asia & Color Manila Events
  • Formula 1 Rolex Australian Grand Prix | Australia | Australian Grand Prix Corporation
  • Kingfisher Mannequin Challenge | India | United Breweries Ltd.
  • ONE Championship: Dynasty of Heroes | Singapore | ONE Championship
  • VISA Football Night | Korea | VISA Korea

Best Sports CSR Initiative of the Year

  • 2017 Xiqiao Mountain Blind Half Marathon | China | Hong Kong Ultra Marathon Association Ltd.
  • ActiveLife by Daman | UAE | National Health Insurance Company – Daman
  • Cityzens Giving | Singapore | City Football Group
  • Nat Geo Earth Day Run 2017 - HK | Hong Kong | FOX Networks Group / Sporting Republic
  • Nepal Earthquake Relief Programme - AFC School Rebuilding Project | Malaysia | Asian Football Confederation
  • Pro League Committee | UAE | Pro League Committee
  • Sime Darby LPGA | Malaysia | WME / IMG
  • Sports for All Programme | Malaysia | Kumpulan Perangsang Selangor Berhad
  • Sport for Hope | Philippines | Toby's Youth Sports Foundation
  • STC – Eish Al Tahady | KSA | Intigral Sports / Saudi Telecom Company

Best Youth Development Programme of the Year

  • ActiveSG Football Academy | Singapore | Sport Singapore
  • Chelsea Football Club International Development Programme in Thailand | UK | Chelsea FC Foundation
  • FC Bayern Football School in China | China | FC Bayern Munich (Shanghai) Co. Ltd.
  • Football for Life Academy (F4LA) | Philippines | FundLife International
  • IOT – Grassroots Programme | India | India on Track
  • Project Asia 1 Million | Hong Kong | Asia Rugby
  • Project Nova | Hong Kong | Shaheen Sports Foundation
  • Shuttle Time Dubai | Malaysia | Badminton World Federation
  • Sina 3x3 Golden League Basketball Tournament | China | Sina Sports
  • SportCares Saturday Night Lights | Singapore | Sport Singapaore
  • The Daman Future Champions Programme (DFCP) | UAE | National Health Insurance Company – Daman
  • UAE Football Association Academy League | UAE | UAE Football Association Academy

Best Sports Event Hospitality Offering

  • Australian Open 2017 | Australia | Tennis Australia
  • BNP Paribas WTA Finals Singapore presented by SC Global | Singapore | Lagardère Sports
  • Cathay Pacific / HSBC Hong Kong Rugby Sevens | Hong Kong | Hong Kong Rugby Union
  • Formula 1 Abu Dhabi Grand Prix | UAE | Yas Marina Circuit
  • Formula 1 Rolex Australian Grand Prix | Australia | Australian Grand Prix Corporation
  • SMBC Singapore Open – Suites @ 18TH | Singapore | Lagardère Sports
  • Thanyapura Health & Sports Resort | Thailand | Thanyapura
  • True Arena Hua Hin | Thailand | True Arena Hua Hin

The winners will be announced at a black-tie gala dinner at the Centara Grand and Bangkok Convention Centre at CentralWorld. In attendance will be industry leaders from organisations, government agencies and large corporations.

In addition to the highly anticipated awards ceremony, the two-day event will also feature SPIA Asia Sports Industry Conference which brings together industry experts discussing trends and opportunities. Under the headline “The Business of Sports – Asia’s Sports Industry in the Fast Lane III” more than 300 delegates will discuss topics such as Asia’s Sponsorship Landscape, Sports Tourism, Woman in Sport, Sports Business in Asia, Esports, New Technologies in Sports, Extreme Sports, and more.

Tickets are still available for the SPIA Asia Sports Industry Conference and the awards ceremony. Early bird tickets are available until 6 October 2017 and cost US$300 for the conference and US$200 for the awards ceremony. Group pricing is available for the awards ceremony, starting at USD1,400 for a table of eight until 6 October 2017. For more information, please see http://www.spiaasia.com/registration-pricing.

SPIA Asia 2017 - Asia’s Sports Industry Awards and Conference is endorsed by the Ministry of Tourism and Sports, the Sports Authority of Thailand, the Tourism Authority of Thailand and the Thailand Convention and Exhibition Bureau and organised by MMC Sportz.

The Sponsorship Experts, Paul Poole (South East Asia) Co., Ltd.
will be managing sponsorship and partnership marketing for SPIA Asia 2017 – Asia's Sports Industry Awards and Conference including awards entry submissions, and ticket sales for the gala awards dinner and the conference part of the event. We have a number of commercial sponsorship and partnership opportunities available for brands and businesses wanting to integrate with this high profile sports industry event as well as many other opportunities to create bespoke events for your brand or business.

Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.

We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.


We have created a package of comprehensive commercial sponsorship and partnership programmes especially for SPIA Asia 2017 - Asia’s Sports Industry Awards and Conference, please click:


Please contact us for more information: Tel./Fax: +66 2622 0605 – 7 Email: info@paulpoole.co.th