MAY 2019

The IOC has published two guides with the aim of organising and
executing more sustainable Olympic and Paralympic Games.

To mark Earth Day held every year on 22 April, the International Olympic Committee (IOC) has published two guides to help the Organising Committees for the Olympic Games (OCOGS) and the Olympic Movement source goods and services in a sustainable manner.

The guides complement the IOC’s existing Supplier Code, which outlines requirements for IOC suppliers relating to human rights, labour conditions, waste management, transport and ethics. The guides cover all goods and services required for staging the Olympic and Paralympic Games, such as uniforms, furniture, overlay works, food and drink, as well as more intangible components such as broadcasting rights and sponsorship deals.

Specifically, the guides provide detailed advice and step-by-step recommendations on how organisations can reduce their impact by “doing more with less” and consider how items are made, sourced and disposed of.

“In today’s world, where everything is increasingly interconnected, integrating environmental, social and ethical considerations into the way we acquire goods and services is becoming ever more critical,” said Michelle Lemaitre, IOC Head of Sustainability. “These considerations are no longer an option – they are an essential part of modern Olympic Games, and they are fast becoming the only way of doing business. We hope that these new guides will help the Olympic Games organisers and the sports sector at large adopt a more consistent and sustainable approach to their sourcing decisions, and become an inspiration and a role model for others.”

The publishing of the IOC guides is the latest example of how the world of sport can drive change and support the greater community. Earlier this year, the United Nations and the Sustainable Development Goals (SDGs) Fund created a special toolkit, which aims to identify and showcase the important role sports play in mobilising support and creating public awareness of the SDGs. The toolkit is aimed at organisations such as the IOC and outline how they can help achieve SDGs such as ending poverty, achieve food security, and make cities and human settlements more safe, resilient and sustainable.

“It's great to see a high profile organisation like the IOC driving the effort towards more sustainable sourcing practices,” commented Paul Poole, Founder, Managing Director and Chairman of The Sponsorship Experts. “We’re especially pleased to see the inclusion of sponsorship deals into the sustainable sourcing practices and look forward to seeing some creative and innovative sponsorship deals and activation campaigns during the next Olympic and Paralympic Games.”

Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.

We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.

Paul Poole (South East Asia) Co., Ltd. has no commercial relationship with the Olympic Games or the Olympic movement or suggest any such relationship.

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