May 2017

SPIA Asia – Asia's Sports Industry Awards and Conference 2017
is now open for awards entry submissions
Bangkok, 6-7 November 2017

The sporting industry in Asia is invited to submit their award entries for the third edition of SPIA Asia – Asia's Sports Industry Awards and Conference 2017. With a total of 23 categories up for grabs, this year's event promises to be more exciting than ever.

The awards entry submissions mark the start of the submission and judging process of Asia's premier sporting awards, SPIA Asia – Asia's Sports Industry Awards and Conference 2017. Endorsed by the Ministry of Tourism and Sports, the Sports Authority of Thailand and the Tourism Authority of Thailand, the event recognises and celebrates the achievements made by the sporting industry in Asia and highlights the region as a powerhouse for large-scale, mass participation sporting events.

Twenty-three categories are up for grabs, including 17 international awards and six local awards for Thailand. Industry players across Asia compete for the following awards:


  1. Best International Sporting Event sanctioned by an International Federation
  2. Best Football Organisation of the year recognised by the Asian Football Confederation (AFC)
  3. Best Global Sports Organisation Operating in Asia
  4. Best Sports Tourism Destination of the Year
  5. Best Live Experience at a Sporting Event
  6. Best Sports Digital Application of the Year
  7. Best Extreme Sports Event of the Year
  8. Best Mass Participation Event of the Year
  9. Best Sponsorship of a Sport, Team or Event ( > USD 250,000.00 )
  10. Best Sponsorship of a Sport, Team or Event ( < USD 250,000.00 )
  11. Best Integrated Marketing Campaign for a Sports Event
  12. Best Sports CSR Initiative of the Year
  13. Best Sport Youth Development Programme of the Year
  14. Best Sports Event Hospitality Offering of the Year
  15. Best Sports Marketing Agency of the Year
  16. Best eSports Event of the Year
  17. Best Sportswear Brand of the Year (for public voting)

LOCAL AWARD CATEGORIES (for Thailand entries only)

  1. Best Amateur Sport Event in Thailand
  2. Best Sport Event Venue in Thailand
  3. Best Sport Youth Development Programme in Thailand
  4. Best Sport Event Organiser in Thailand
  5. Best Sponsorship of Sport, Team or Event in Thailand
  6. Best Sport Event Supplier in Thailand

All submissions are carefully reviewed by a panel of international sports industry experts in a rigid judging process. Shortlisted entries are announced on 27 September 2017 and the winners will be announced at a black tie awards ceremony at Centara Grand & Bangkok Convention Centre at CentralWorld in Bangkok on 7 November 2017. Past winners have included such leading events and industry names as the SEA Games in Singapore, World Team Table Tennis Championships in Malaysia, and Xiqiao Mountain International Ultra Marathon by Hong Kong Ultra Marathon Association in Hong Kong.

SPIA Asia – Asia's Sports Industry Awards and Conference 2017 is organised by MMC Sportz, a Dubai-based advertising and communications agency with a clear focus on providing specialised services to the sports and entertainment industries.

The Sponsorship Experts, Paul Poole (South East Asia) Co., Ltd.
will be managing sponsorship and partnership marketing for SPIA Asia – Asia's Sports Industry Awards and Conference 2017 including awards entry submissions, and ticket sales for the gala awards dinner and the conference part of the event. We have a number of commercial sponsorship and partnership opportunities available for brands and businesses wanting to integrate with this high profile sports industry event as well as many other opportunities to create bespoke events for your brand or business.

Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.

We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.

We have created a package of comprehensive commercial sponsorship and partnership programmes especially for SPIA Asia – Asia's Sports Industry Awards and Conference 2017, please click:

Please contact us for more information: Tel./Fax: +66 2622 0605 – 7 Email: