MARCH 2019

LaLiga has appointed Paul Poole (South East Asia) Co., Ltd.
to manage commercial sponsorship and partnership
marketing in Thailand for 2019 and 2020.

The appointment by LaLiga will see The Sponsorship Experts manage commercial sponsorship and partnership marketing in Thailand for one of the world’s biggest football leagues with a global audience of 2.7 billion in over 180 countries.

When it comes to football, LaLiga is one of the most popular professional sports leagues in the world. The league features world-famous football clubs such as Real Madrid CF, FC Barcelona, Club Atlético de Madrid and Valencia CF. Collectively, LaLiga clubs have won more than 51 European titles including the UEFA Champions League, & UEFA Europa League, UEFA Super Cup and the UEFA Cup Winners Cup.

When spectators go to watch LaLiga matches they are witnessing some of the world’s best football players in action. Of the Ballon D’Or 2018 shortlist, 47 percent of nominees play in LaLiga, including the current holder of FIFA Men's Player 2018, Luka Modriç.

With such a rich history and high-profile players, LaLiga has a large global audience. The twice-per-season El Clásico (the name given to matches between arch rivals Real Madrid CF and FC Barcelona) is watched by some 800 million fans globally, making it a rivalry that brings the world together. The league has more than 75 million global followers on their social media channels, a number which grew by more than 20 million from the 2016/2017 to the 2017/2018 season.

In Thailand, LaLiga has more than 11 million fans, and a growing social media audience of 650,000 people. The Thai League and LaLiga have signed a MoU and the league is collaborating with FA Thailand and the Sports Authority of Thailand (SAT) in several projects.

“We are proud and excited to start working with LaLiga and bring this exciting property to Thailand,” says Paul Poole, Founder, Managing Director and Chairman of Paul Poole (South East Asia) Co., Ltd. “The opportunity for local brands to align themselves with such a strong brand – not only in the world of football but in sports in general – is truly unique.”

The Sponsorship Experts, Paul Poole (South East Asia) Co., Ltd.
will be managing sponsorship and partnership marketing for LaLiga – Thailand 2019/2020. We have a number of commercial sponsorship and partnership opportunities available for brands and businesses wanting to integrate with this high profile football league as well as many other opportunities to create bespoke events for your brand or business.

Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.

We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.


We have created a package of comprehensive commercial sponsorship and partnership programmes especially for LaLiga – Thailand 2019/2020, please contact us for more information.


Please contact us for more information: Tel./Fax: +66 2622 0605 – 7 Email: info@paulpoole.co.th