Even before the 2017 edition of The Bar Awards has come to a close, the organisers are preparing the 2018 edition, which promises to top this year's awards in size, participation and diversity.
Asia, well recognised for its superb dining scene, is now stepping up the game as one of the world's absolute hottest entertainment destinations. The Bar Awards, currently in its fourth season, was launched in Singapore in 2014 and has grown to become Asia's leading bar and beverage awarding body, this year adding Bangkok and Kuala Lumpur to its roster of Singapore and Hong Kong as Asia's best boozing cities.
Founded with the aim of bringing people together to celebrate the achievements and excellence within the bar community in Asia, The Bar Awards places a large emphasis on local drinking culture, highlighting what makes each city unique. In the recently held edition in Bangkok, one of the main objectives was to shine the spotlight on Thai culture and its world-famous hospitality.
Each of The Bar Awards in the four cities starts with a two-weeks public nomination period in which the general public as well as the industry itself are invited to nominate their favourite bars and bartenders across various categories, chosen specifically for each city. Once the public nomination window closes, nominations are scrutinised by a voting panel of 30-40 members of the F&B industry who decide on the Top 10, which is published prior to the awards. The winners of each category are then announced at the industry awards party to end all awards parties.
The Bar Awards 2017 kicked off in Thailand in April, before moving on to Singapore in June, Hong Kong in August and Kuala Lumpur in October. The Bar Awards Bangkok featured twelve awards categories, including Best Cocktail Bar, Best New Cocktail Bar, Bartender of the Year, Best Restaurant Bar, Best Hospitality Team to name a few, and winners included local and internationally renowned establishments such a Vesper Cocktail Bar & Restaurant, Bunker, The Bamboo Bar at the Mandarin Oriental Bangkok, Rabbit Hole and Teens of Thailand.
The Sponsorship Experts, Paul Poole (South East Asia) Co., Ltd.
will be managing sponsorship and partnership marketing for The Bar Awards 2018. We have a number of commercial sponsorship and partnership opportunities available for brands and businesses wanting to integrate with these high profile events as well as many other opportunities to create bespoke events for your brand or business.
Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.
We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.
