From the makers of the popular Full Metal Dojo comes a brand new Mixed Martial Arts (MMA) league, Kumite 3000. Broadcast live on Fox Sports to 21 nations in Asia, Kumite 3000 is the first nation versus nation MMA competition and banks on Asian viewers’ growing interest for MMA.
Kumite 3000 is the first MMA league of its kind, with countries facing off over four events broadcast live on Fox Sports Asia on 8 February, 10 May, 16 August and 15 November 2019. Cambodia, Malaysia, Myanmar, Singapore, Thailand and Vietnam will each have three fighters who score points for their country and after the four events, the country with the most points will be crowned Kumite 3000 Champions.
With a strong tradition for martial arts and a growing interest in MMA, Kumite 3000 is expected to pique the interest of a large region-wide audience. The region has different national traditions in martial arts and a strong pre-existing fan base in various combat sports which the new format will likely be able to tap into.
According to data from Nielsen, MMA organisations such as One Championship and UFC reached more than eight million viewers in Asia in the period from October 2016 to September 2017. In addition to the four live broadcast events, Kumite 3000 will also be engaging with fans through various social media channels, offering year-around content in English and national languages.
Kumite 3000 is organised by Kingdom Co. Ltd., one of Asia’s leading media companies in the world of combat sports. The company’s Full Metal Dojo event series not only brought MMA to Thailand but successfully created a lifestyle brand known for its engaging event productions and ability to engage with various audiences, winning numerous awards in the process.
The Sponsorship Experts, Paul Poole (South East Asia) Co., Ltd.
will be managing sponsorship and partnership marketing for Kumite 3000 2019. We have a number of commercial sponsorship and partnership opportunities available for brands and businesses wanting to integrate with this high profile sporting event as well as many other opportunities to create bespoke events for your brand or business.
Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.
We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.
