February 2017

Thai Summit Pattana Foundation appoints Paul Poole (South East Asia) Co., Ltd.
for TJ’s True South 2018, the first ever Thai expedition to the South Pole.
Union Glacier, Antarctica to the South Pole, 2018

Paul Poole (South East Asia) Co., Ltd. is proud to announce its appointment by Thai Summit Pattana Foundation to represent TJ’s True South 2018 commercial sponsorship and partnership marketing. The Sponsorship Experts will package and price opportunities for the expedition and offer them to sponsors and partners in Thailand and across the region.

Leveraging its extensive network in the Asian sport tourism industry and years of experience packaging, selling and managing commercial sponsorships and partnerships, Paul Poole (South East Asia) Co., Ltd. has been appointed by Thai Summit Pattana Foundation, the organisers of the first ever Thai expedition to the South Pole, TJ’s True South 2018. The appointment will see The Sponsorship Experts become the exclusive marketing consultancy for TJ’s True South 2018.

The expedition, which will plant the Thai flag amongst the flags of only 19 countries that have completed the journey, is the dream of Thanathorn Juangroongruangkit (TJ), Executive Vice President of Thai Summit Group, and will raise 10 million baht for charity.

Ten participants will emerge from more than 15,000 applicants after completing two years of challenges and workshops aimed at preparing them for the 1,200 kilometres journey in minus 50 degrees from Union Glacier, Antarctica to the South Pole. During the preparations the finalists will learn how to deal with extreme weather conditions, acquiring critical skills such as navigation, communication and survival. Over the next two years, the preparations will take the participants to places like Canada, Japan and Nepal to practice trail runs, skiing and camping.

Registration for TJ's True South 2018 is open to all Thai nationals. A series of broadcasted challenges such as trail runs and workshops will take place in order to boil down the final participants to 10 driven, highly qualified individuals. Each finalist will receive a prize of 1 million baht, which they may donate to a charity of their choice.

The Sponsorship Experts, Paul Poole (South East Asia) Co., Ltd.
will be managing sponsorship and partnership marketing for TJ's True South 2018. A number of commercial sponsorship and partnership opportunities will be available for brands and businesses wanting to integrate with this high profile expedition.

Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.

We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.

Please contact us for more information: Tel./Fax: +66 2622 0605 – 7 Email: info@paulpoole.co.th