As the year draws to a close, we take a look back at
some of the most exciting events of 2019
and get a taste of what 2020 has in store

The sponsorship industry in Asia is wrapping up another exciting year with a number of industries looking set to continue on their strong performances of 2019. We take a look back at some of the events that captured our attention in 2019 and also take a look at what 2020 has in store.

As usual, the sports industry took the top prize in terms of number of events in 2019. Specifically, the motorsports category saw increased interest with a host of high profile events, including TA2 Asia Racing Championship and Thailand Circuit - Nakhonchaisri Motor Sports Complex. Two young motocross talents, Boeing and Brian of Team BB, are also attracting the attention of the industry with their impressive results on the international stage. Finally, we are also seeing strong interest in Scuderia Toro Rosso, one of the most dynamic and forward-thinking teams in Formula 1 and part of the Red Bull Formula 1 racing network. We are excited to see some of these events brought to fruition in the coming year and see what’s in store for the motorsports industry in Thailand.

Football is traditionally one of the biggest sponsorship draws and 2019 was no different. We had the pleasure of working with some of Thailand’s best performing clubs, such as Air Force United FC, Siam FC, and Thai Honda FC, as well as a number of high profile European clubs, leagues and tournaments, including FC Internazionale Milano, LaLiga, Paris Saint-German Thailand, and VfL Wolfsburg-Fußball GmbH in their efforts to tap into a lucrative Thai market. Futsal is also gaining ground as seen with PTT Bluewave Chonburi Futsal Club, and industry events and organisations such as World Football Summit Asia, World Intercontinental Futsal Cup Thailand, AFC Beach Soccer Championship Thailand, and Schächter Sports are great additions to solidify the popularity of these disciplines. We look forward to working with these high profile properties in the year to come.

Sports in general has been a big draw for us in 2019 and continues to be so in 2020. Working on past and future events, we have had the pleasure of working with a wide range of disciplines from mixed martial arts (Kumite 3000) and swimming (Bangkok Elite Swim Team, Oceanman Krabi, Thailand Swimathon) to basketball (Bangkok Storm Basketball Club), ice skating (Ice Arena Phuket), golf (International Schools' Golf Tour Thailand and Faldo Series Thailand, and World Corporate Golf Challenge Thailand), running (Amazing Field, Laguna Phuket Marathon), sailing (Aberdeen Boat Club, Kata Rocks Superyacht Rendezvous, Thailand Yacht Show, Thailand Yacht Show & RendezVous), wakeboarding (Phuket Wake Park), triathlon (Laguna Phuket Triathlon and Tri-Factor Asian Championship Series – Thailand) and Thailand’s national sport takraw (The Takraw League). Once again, we have also had the pleasure of working with some of the institutions that shape the world of sports in Thailand and beyond, namely The Sports Authority of Thailand, Mass Participation World, and SPIA Asia - Asia’s Sports Industry Awards & Conference.

We also saw a number of exciting cultural opportunities being brought to market, including เจ้าขุนทอง A New Musical, Jurassic Park in Concert – Thailand, The Dawn Festival and UnKonscious Beach Festival.

Our training seminars and workshops Sponsorship Part One and Sponsorship Part Two were once again well received and we sold out of tickets for both events. Thank you to everyone who participated, your contributions are what make these training sessions a success year after year.

Lastly, we would like to thank all our clients, sponsors and partners for the year past, including: เจ้าขุนทอง A New Musical 2020, Aberdeen Boat Club 2019, AFC Beach Soccer Championship Thailand 2019, Air Force United FC 2020/2021, Amazing Field 2019, amfAR Gala Hong Kong 2020, Bangkok Elite Swim Team 2019, Bangkok Storm Basketball Club 2019/2020, Destination amfAR: The Thailand Experience 2020, Exotic Fishing Thailand 2019, FC Internazionale Milano 2019/2020, Fin Market 2020, Ice Arena Phuket 2018/2019, International Event on Peacekeeping through Culture and Sport 2019, International Festival of Martial Arts 2019, International, Schools' Golf Tour Thailand and Faldo Series Thailand 2020/2021, Jurassic Park in Concert – Thailand 2019, Kumite 3000 2019, Kata Rocks Superyacht Rendezvous 2019, Laguna Phuket Marathon 2020, Laguna Phuket Triathlon 2019, LaLiga 2019/2020, Mass Participation World 2019, Oceanman Krabi 2019 / Thailand Swimathon 2019, Oceans For All Foundation 2019/2020, Paris Saint-German Thailand 2019/2020, Phuket Wake Park 2018/2019, Pic2Go, PTT Bluewave Chonburi Futsal Club 2019/2020, Schächter Sports 2020, Scuderia Toro Rosso - Thailand 2019/2020, Siam FC 2019/2020, Skål Asia Congress 2020, SPIA Asia 2019 - Asia’s Sports Industry Awards & Conference, Sports Authority of Thailand, TA2 Asia Racing Championship 2019/2020, Team BB 2020/2021, Thailand Circuit - Nakhonchaisri Motor Sports Complex 2018/2019, Thailand One Stop Shopping Expo 2019, Thailand Yacht Show 2020, Thailand Yacht Show & RendezVous 2019, The Dawn Festival 2019, The Takraw League 2019-2021, Ticketmelon, Thai Honda FC 2019/2020, Thailand Health & Fitness Expo 2020, Tri-Factor Asian Championship Series – Thailand 2019, Trust Inc., Unit-27 2019, Unit-27 Trooper on Tour Op X-Treme 2019, UnKonscious Beach Festival 2020, VfL Wolfsburg-Fußball GmbH, Whisky Live Thailand 2020, World Corporate Golf Challenge Thailand 2020, World Football Summit Asia, World Intercontinental Futsal Cup Thailand 2019, and Zapy.

For a full list of current opportunities, please see For a list of current and past clients, sponsors and partners, please see

Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.

We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.

Please contact us for more information: Tel./Fax: +66 2622 0605 – 7 Email: