As 2018 draws to a close, we take a look back at some of
the most exciting events of the past year
and take a look at what 2019 has in store.

The year came off to a flying start for The Sponsorship Experts with the launch of our limited edition SHOW ME THE MONEY! merchandise. A homage to one of the greatest sports films of all time, Jerry Maguire, the range includes hoodies, t-shirts, caps and coolers with the famous phrase. The best part? All proceeds from sales are donated to non-profit organisations focusing on youth development in Thailand. Go to our online store at to order.

At the beginning of the year, we were appointed by MICE & Communication Co., Ltd. to manage commercial sponsorship and partnership marketing for Bangsaen42 which took place on 2 - 4 November 2018 and Bangsaen21 which is scheduled for 13 - 16 December 2018. We are proud to have supported Bangsaen21’s efforts to become the first road race in Thailand to be awarded the coveted IAAF Bronze Label Road Race.

Over the past year, The Sponsorship Experts have taken a closer look at sports tourism in Thailand and are pleased to see that destinations such as Chiang Mai, Khon Kaen and Pattaya are giving Bangkok and Phuket a run for their money when it comes to well organised and exciting events that attract thousands of tourists and support the local economy.

In a similar vein, we shone the spotlight on mass participation events, looking into the rise of this fast growing industry and how brands can get involved. Mr. Chris Robb, CEO and Founder of Mass Participation Asia (MPA) pointed to the growth of the Asian middle class combined with more awareness of the importance of a healthy lifestyle as some of the key reasons behind the industry’s spectacular growth in recent years.

It was another exciting year for the yachting industry in Asia and especially in Thailand, which saw three of the largest yacht shows organisers finally come together to put on one, integrated show. With our long history working with the yachting industry in Thailand, we are proud to be a catalyst for this positive change. Scheduled for 10 - 13 January 2019 at the Royal Phuket Marina, the inaugural Thailand Yacht Show & RendezVous brings together the best of yachting and luxury lifestyle for a four-day extravaganza with exhibition, conference, parties and sailing. In other sailing news, we also took on the historic Aberdeen Boat Club in Hong Kong as a client and continued our work with the popular Kata Rocks Superyacht Rendezvous.

Of course, no year in the sports and sponsorship industry is complete without the highly anticipated SPIA Asia - Asia's Sports Industry Awards & Conference and once again we were pleased to see so many of our clients, sponsors and partners receive due recognition. Having managed commercial sponsorship and partnership marketing for SPIA Asia - Asia's Sports Industry Awards & Conference for three consecutive years, and with Mr. Paul Poole, Founder, Chairman and Managing Director of Paul Poole (South East Asia) Co., Ltd. on the judging panel, we are pleased to see the growth and success of this high profile event.

Once again, we sold out of tickets for our popular Sponsorship Part One and Sponsorship Part Two, which are bespoke workshops to help brands and rights holders to maximise commercial sponsorship and partnership marketing. The dates for next year’s workshops are 17 - 18 September 2019 for Sponsorship Part One for rights holders and 19 - 20 September 2019 for Sponsorship Part Two for brands. Super early bird tickets are available at and until 28 December 2018.

In one of our last events of 2018, Mr. Paul Poole, Founder, Chairman and Managing Director of The Sponsorship Experts will be a speaker at Mass Participation Asia (MPA) on 10-11 December 2018 held at the Hilton Singapore.

Looking towards next year, we have a number of exciting sponsorship opportunities in store. On the sporting front, we look forward to continuing our work as special advisors to the Sports Authority of Thailand as well as working with Amazing Field, Bangkok Elite Swim Team, Laguna Phuket Marathon, Tri-Factor Asian Championship Series - Thailand and, once again, SPIA Asia - Asia's Sports Industry Awards & Conference. We are also proud to be managing commercial sponsorship and partnership marketing for Thai Honda FC and Siam FC. On a more recreational front, we are also proud to partner with Exotic Fishing Thailand, Ice Arena Phuket and Phuket Wake Park. Two cultural events we are looking forward to in 2019 are Jurassic Park in Concert – Thailand and The Dawn Festival in Yangon, Maynmar. Lastly, we are excited to attend the popular Kata Rocks Superyacht Rendezvous in December 2018 and the inaugural Thailand Yacht Show & RendezVous, in January 2019, as well as continue to work with Aberdeen Boat Club.

Lastly, we would like to thank all our clients, sponsors and partners for the year past, including: ABC Classic Yacht Rally, ABC Four Peaks Race, ABC Summer Series, ABC Sunseeker Opening Regatta, ABC Waglan Series, Aberdeen Boat Club, Amazing Field, Bangkok Elite Swim Team, Bangsaen21, Bangsaen42, Brighton College International School, Bangkok, British Chamber of Commerce Thailand, British International School, Phuket, C55 Events, Classic Run Marathon, Classic Run Ultra Half Marathon, Classic Run X-Ultra Half Marathon, Disabled Sailing Thailand, Exotic Fishing Thailand, Freedom Sailing, Full Metal Dojo, Green Earth Duathlon, Ice Arena Phuket, IWWF Asia & Oceania Cable Wakeboard & Wakeskate Championships, Junior Tri Dash Bangkok, Jurassic Park in Concert – Thailand, Kane Shepherd Racing, Kata Rocks Superyacht Rendezvous, Laguna Phuket Marathon, Laguna Phuket Triathlon, Made in Thailand, Mass Participation Asia (MPA), Mediapro Asia - Commercial Assets Centred Around LaLiga, by IMAGE asia, My Mate Nate, Opera Siam, Phuket Harmony World Puppet Festival, Phuket Hotels Association, Phuket Open, Phuket Open Reload, Phuket Sunshine Village Foundation, Phuket Wake Park, PropertyGuru Asia Property Awards, River Kwai International Half Marathon, Rotary Club of Bangkok, Scenic Marathon Series, Siam FC, SPIA Asia – Asia’s Sports Industry Awards & Conference, Sports Authority of Thailand, Sundown Marathon Series, Thai Honda FC, The Bar Awards, Thailand Circuit – Nakhonchaisri Motor Sports Complex, Thailand Yacht Show & RendezVous, The Dawn Festival, Tri Dash Thailand Series, Tri-Factor Asian Championship Series, Tri-Factor Asian Championship Series - Thailand. We wish you a prosperous 2019!

For a full list of current opportunities, please see For a list of current and past clients, sponsors and partners, please see

Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.

We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.

Please contact us for more information: Tel./Fax: +66 2622 0605 – 7 Email: